Integrating web marketing to Integrated Marketing Communications (IMC)

It was in the 1990's that IMC started getting popular in marketing. The Internet was just getting started and social media was in the distant horizon.By the early 2000's  organizations particularly in consumer products started figuring out IMC between their packaging,billboards,TV ads,magazine and newspaper ads and Point of Sale materials. The time has now comeContinue reading “Integrating web marketing to Integrated Marketing Communications (IMC)”

Search marketing explains the 15% rise in online sales?

In a slow US economy it's refreshing to know that online sales grew by 15% over last year. This huge increase is really because customers searched on line for the best deals and took them! The ability of customers to search and initiate contact is a fundamental shift in marketing that organizations have not fullyContinue reading “Search marketing explains the 15% rise in online sales?”

Website Re-Design: do not remove old content if you want your audience to find you

All manner of organizations seem to get tired of the look and feel of their advertising and communication material. Consequently billions are spent worldwide on re-launch, re-branding, re-design just because the audience is "supposed" to have got tired of the "old" design. If you notice only the biggest brands (like Coca Cola and McDonald's )Continue reading “Website Re-Design: do not remove old content if you want your audience to find you”

“Unexpected” is why the Justin Beiber Macy’s commercial is so successful

If you have seen Justin Beiber concerts on TV (NBC at least twice recently as one can remember) you wonder why the teenage fans seem to get so hysterical with the girls screaming loudly. In fact the "I can't understand this" look is obvious on the anchor's faces as they are with Beiber on theContinue reading ““Unexpected” is why the Justin Beiber Macy’s commercial is so successful”

Why is online holiday sales set to grow 15% in a slow economy?

With high US unemployment,nervous stock markets a volatile Europe and general uncertainty you have to wonder at the 15% growth estimates for on-line sales this year. Forrester estimates that this year online holiday sales will be  $59.9B  up 15% from the 2010 number of $51.7B. The growth rate and the sheer large numbers imply aContinue reading “Why is online holiday sales set to grow 15% in a slow economy?”

Beware- your customers do their own research ! Of doctors, AT&T and Blackberry

Everyone of us has customers whether internal or external to the organization and the easy research on the Internet  is something we need to factor in to our customer service and  customer retention efforts. Let's think about doctors,AT&T wireless and Blackberry. Talk to doctors and they tell you how frustrating it is to deal withContinue reading “Beware- your customers do their own research ! Of doctors, AT&T and Blackberry”

Why did online search advertising grow by 27% to over 7B$ ?

When any ad spend goes up by 27% at a six month value of 7.28 B $ marketers , supply chain  and innovation folks need to take notice. Is it because everyone has stopped watching TV?  No it is because on-line search is perhaps the only advertising method where you pay when someone sees (clicks)Continue reading “Why did online search advertising grow by 27% to over 7B$ ?”

Google is a teenager at 13 and the largest free searchable database of the world

Today Google turned 13 and is just a teenager as a concept- the potential of which we do not fully comprehend despite Google explaining it's philosophy  pretty clearly. No matter what your question, today Google has search results that are relevant to you. How does Google do that- so well and so quickly ? WellContinue reading “Google is a teenager at 13 and the largest free searchable database of the world”

Web Analytics completely changes Marketing Research and Insights

The amazing thing is that never before has consumer behavior been easier,cheaper or quicker to observe,quantify and analyze for actionable insights.You are able to actually observe what people do and not what they say they do in response to 7 point “like-dislike” scales.

TV marketing myopia as sales decline 2.2% and Internet usage zooms

As Gen Y grows up and broadband penetration increases the household TV is expected to decline. This is a huge shift for advertising,programming and journalism  on TV as people take more to the Internet for streaming video and social media. Already 40% of all Internet traffic is from video according to CISCO and this isContinue reading “TV marketing myopia as sales decline 2.2% and Internet usage zooms”

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