Google is a teenager at 13 and the largest free searchable database of the world

Today Google turned 13 and is just a teenager as a concept- the potential of which we do not fully comprehend despite Google explaining it's philosophy  pretty clearly. No matter what your question, today Google has search results that are relevant to you. How does Google do that- so well and so quickly ? WellContinue reading “Google is a teenager at 13 and the largest free searchable database of the world”

Web Analytics completely changes Marketing Research and Insights

The amazing thing is that never before has consumer behavior been easier,cheaper or quicker to observe,quantify and analyze for actionable insights.You are able to actually observe what people do and not what they say they do in response to 7 point “like-dislike” scales.

TV marketing myopia as sales decline 2.2% and Internet usage zooms

As Gen Y grows up and broadband penetration increases the household TV is expected to decline. This is a huge shift for advertising,programming and journalism  on TV as people take more to the Internet for streaming video and social media. Already 40% of all Internet traffic is from video according to CISCO and this isContinue reading “TV marketing myopia as sales decline 2.2% and Internet usage zooms”

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