Google Motorola and the Android partners : should you acquire an upstream customer?

Since Google offers the Android operating system free to cell phone makers like Samsung and LG there is much debate on whether cell phone makers who use Android will start feeling sidelined. Apparently the cell phone makers using Android were given a heads up on the acquisition of Motorola and everyone congratulated Google and atContinue reading “Google Motorola and the Android partners : should you acquire an upstream customer?”

A town level SEC for investing in local small business

With globalization it is easier and easier to buy stocks in a variety of growth markets or in large US companies who are under pressure to turn a profit and therefore outsource jobs for lower costs. Meanwhile the most stellar small businesses have a hard time in finding small money to finance a website upgrade,Continue reading “A town level SEC for investing in local small business”

Retargeting of Advertising on the Internet- Now Ads follow you around as Google AdWords joins the fray

Recently (August 2010) I was a bit spooked when I found that a particular  ad seemed to pop up at several sites that I went to. I was thinking that there must be a real huge online advertising budget in play here. It turns out that there was no big budget but a cookie inContinue reading “Retargeting of Advertising on the Internet- Now Ads follow you around as Google AdWords joins the fray”

Clinical Trial participants found easier on Facebook than Google AdWords

var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Recruiting pharmaceutical clinical trial participants is a 2.3B$ industry.If you can recruit the appropriate candidate forContinue reading “Clinical Trial participants found easier on Facebook than Google AdWords”

No Superbowl but online advertising for Pepsi

// <![CDATA[ var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); // ]]> // <![CDATA[ try { var pageTracker = _gat._getTracker(&quot;UA-857684-6&quot;); pageTracker._trackPageview(); } catch(err) {} // ]]> Pepsi will not be advertising at the Superbowl next year and will be shifting some of this spending to onlineContinue reading “No Superbowl but online advertising for Pepsi”

New Business Model for Music Industry needs new ways of capturing value

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl.&quot; : "http://www.&quot;); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} First record stores were closing in the US as everyone wanted to download music.The record stores were affected as distribution moved online with iTunes selling millions of downloads.Continue reading “New Business Model for Music Industry needs new ways of capturing value”

Small Business, Google AdWords and B2B Marketing in a recession

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl.&quot; : "http://www.&quot;); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} If you think about it, most jobs,innovation and entrepreneurship is in the small sector. Strangely textbooks and academic work in  B2B,Supply Chain and Innovation focuses on large organizations-Continue reading “Small Business, Google AdWords and B2B Marketing in a recession”

Closing Newspapers changing Ad World

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl.&quot; : "http://www.&quot;); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} I have found myself not signing up for subscriptions renewals for magazines and papers I love even when the rates are really cheap ( some as low as Continue reading “Closing Newspapers changing Ad World”

Why Search Advertising like Google AdWords should work better in tough times

In tough times like these, Ad budgets tend to get cut across  swathes of industries and company sizes. “Tough times get the tough going,” is the old adage- so what can tough advertisers do?  Some money on search advertising  may be a good bet.  As David Ogilvy said “Ninety-nine percent of advertising doesn’t sell muchContinue reading “Why Search Advertising like Google AdWords should work better in tough times”

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