The days of information asymmetry are over. Information is no longer power. And Google and other search engines are just getting started. The notion of the used car salesman trying to sell a “lemon” is a relic of the pre-internet era. Today, the entire history of a used car is available to consumers through servicesContinue reading “Educating the customer is a central task for marketers”
Your web visitor could be a prospective customer looking for your solution or an existing customer looking for customer service. Your customer can get to your web-page or landing page in two ways a) through your content based SEO or b) Paid advertising (like Google AdWords, Email marketing).
You are making sales calls and some customers are unresponsive even after initial conversations. It is quite possible that these people do not have the problem that your business solves. They haven’t yet Googled about the problem you solve! For people are looking for solutions to their problems and all businesses exist to solve customerContinue reading “If they haven’t Googled about the problem you solve …”
It’s useful to think about paid web advertising (eg.Google AdWords, Facebook advertising) as Brand Building vs. e-Commerce.
[ Note: This post was originally published on December 7, 2016. Due to the great interest of our dear readers the post is updated as of February 27, 2021.}
To recap the sales funnel is seen as Awareness, Consideration, Conversion in Google Search Advertising. The sales funnel before Internet was also known as the AIDA funnel. For simplicity, it’s good to think of the sales funnel as a three stage funnel of awareness,consideration and conversion. See how this three stage funnel is really quite similar to the four stage AIDA funnel and the buyer’s journey.
To make AdWords more effective for B2B marketing, its useful to understand some key features of B2B marketing before setting up the campaign. Here are those key features:
The iPhone 7 launched yesterday. The biggest buzz is about the wireless headphones and the removal of the headphone jack.One more urgent reason to make your website mobile friendly. (plug your website URL to the Google Mobile Friendly Test tool to see if you are already mobile friendly). But first more about the iPhone 7Continue reading “Don’t have a mobile website? Why the new iPhone7 should make you worry”
It’s hard for mothers to accept that “everyone” will not like their child. And here is a clip from Seinfeld to explain your mom’s position. Surprisingly, numerous businesses and marketers seem to think like Seinfeld’s mother when it comes to understanding and accepting “market segmentation”. That everyone will or must like your brand. It isContinue reading “Accept that everyone will NOT like your brand”
If you noticed, all consumer marketers do market field visits-all the time. Let’s say that a CMO or a marketer turned CEO is in town for a board meeting. You’ll find that CMO making the rounds of retailers and distributors. This after getting all those market research and insights syndicated reports. These reports break downContinue reading “Why consumer marketers always do field visits- and digital marketers should too”
It’s summer and you see lots of young folks (millennials) busy on their cell phones as they vigorously and purposefully seem to be rushing to a destination. Where are they going? you would tend to ask yourself, if you are not familiar Pokemon Go.For a quick overview watch the NBC video on this post. TheContinue reading “Pokemon Go for location based marketing with millenials”
Business owners tend to be fighting so many battles that they don’t seem to have the bandwidth to figure out how their customers find them. Here is a simple way to visualize how your customers think, when they Google something related to your business: They have a problem: The problem might be simple like lookingContinue reading “Are they looking for an answer to a problem, a specific service or your business?”