Customer Aggregation for rental car companies

Just returned from a wonderful trip to the South West including a great presentation at the Summer American Marketing Association at San Francisco. My presentation on ‘Managing Intellectual Property in Global Outsourcing of Services’ was well received. Several senior scholars felt that the topic was really exciting. Encouraging!

Drove through scenic 101 through  Silicon Valley, Santa Barbara, LA, north San Diego,Flagstaff -Grand Canyon and Socorro, New Mexico – an exilhilarating 1700 miles partly through historic Route 66. At Albuquerque (ABQ) airport returned the car and noticed that different rental company customers are aggregated and take the same bus to the terminal. Neat- reduces congestion, improves frequency, improves vehicle seat utilization. Do the companies collaborate better in New Mexico?

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