Negative Online Reviews:Customers check “What’s the worst that can happen?”

Winter Marketing Academic Conference(#WinterAMA16) involved  a lot of discussion about the impact of online negative reviews on customers. Researchers have been doing massive work with lots of data to examine: Are negative reviews for your business catastrophic? There is cheerful news for all organizations who feel bad about a few negative reviews out there. Now,Continue reading “Negative Online Reviews:Customers check “What’s the worst that can happen?””

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