The heart gladdens to see the USPS van although there might be a few direct mail pieces and some billsPeople are at home. And now that there is agreement that incoming mail and packages don’t bring in the Coronavirus, it’s time to look at dear old direct mail again. And the time is now for all US businesses.
It’s useful to think about paid web advertising (eg.Google AdWords, Facebook advertising) as Brand Building vs. e-Commerce: Brand Building: Brand building is more at the upper end of the sales funnel. The purpose of the advertising is to build awareness and inform the potential customer in the target market. A great way to understand howContinue reading “Why web advertising for e-Commerce is different from Brand Building”
The total US sales force incentives paid out to sales people is probably over $240 Billion/year. This compared to about $60 Billion spent on digital advertising according to the IAB. That works out to sales person commissions and bonuses that are four times the digital marketing spend. We exclude sales force salaries and benefits forContinue reading “Why are sales force incentives so seductive for businesses?-Understanding attribution”
Dr. Roy founded StratoServe in 2005 in Connecticut soon after being awarded the US Green Card in the “Outstanding Researcher Professor” category. He truly believes that businesses and organizations should strive to make their customers and stakeholders happy. Doing so is not only good for business but also helps people with the “pursuit of happiness”- a fundamental right in the American Constitution!