Giving Tuesday: Why Non-Profits must focus on marketing their impact

Today is Giving Tuesday, the Tuesday after Thanksgiving. It’s timely think about the impact that a non-profit is able create and communicate . With 1.5 Million non-profits in the US, it’s hard for both beneficiaries and donors to find the non-profit that will actually make a difference. Most beneficiaries are incapable (eg too sick or too poor) or unaware (eg US opiate epidemic) that there are helping hands around.

Do you donate to charity to get a tax break? – of Donors,Charities and Governments

  The recent US Tax changes, increasing the standard deduction has caused alarm in the non-profit community. Some experts  believe that donations will decline from $ 309 Billion  in 2016 by upto $20 Billion.  This as  people will stop donating since cannot itemize their taxes from 2018. Thus, during year end 2017  there was aContinue reading “Do you donate to charity to get a tax break? – of Donors,Charities and Governments”

Trump Effect: Five reasons why CEO’s will become more involved in Marketing and Supply Chain

The Trump (@realDonaldTrump) effect in Marketing and Supply Chain is that CEO’s worldwide will take more interest in the operational decisions in marketing and supply chain. While Chief Marketing Officers (CMO’s) being rainmakers have more visibility in organizations, the supply chain folks tend to be sidelined. The CSO (Chief Supply Officer/Head of Procurement/Purchasing) typically reportsContinue reading “Trump Effect: Five reasons why CEO’s will become more involved in Marketing and Supply Chain”

Five Questions to ask to maximize the impact of your digital marketing spend

Too many marketers don’t seem to consider their internal organizational processes as they devise digital marketing campaigns. Here are some quick questions to ask if you want to get more bang for your digital buck : Q1. What do you want your web visitor to do, after they arrive at a particular page? This couldContinue reading “Five Questions to ask to maximize the impact of your digital marketing spend”

A Checklist for Understanding your B2B Customer’s needs

Check out our new online class on “Decode your B2B Buying Center“ B2B customers buy everything for some value addition to whatever business they are in. In contrast, B2C customers buy for personal satisfaction. B2C customers do not plan to sell something on eBay at the time they decide to buy. But B2B customers mustContinue reading “A Checklist for Understanding your B2B Customer’s needs”

Why is it hard to engage your organization in social media content creation?

How to engage your organization in social media content creation? is a challenge for most organizations. Call it the legacy of the old industrial world, you joined a large organization and hoped to keep your job for life. The formula was ” keep your head down” , “keep your mouth shut” , “stay out ofContinue reading “Why is it hard to engage your organization in social media content creation?”

Why treat your Digital Advertising spend as an unused Gym membership fee?

Just as the holiday season is getting underway in the US with multiple parties to attend, people are eating and drinking more than they should. At this time 2015 seems just round the corner and everyone is firming up the  "join the gym" resolution for 2015. Wait… you realize that you already pay a monthlyContinue reading “Why treat your Digital Advertising spend as an unused Gym membership fee?”

Why the ALS “#icebucketchallenge’ is a social media and fundraising success

The ALS  Association has reportedly received $1.35 million in donations between July 29 and August 11 compared to $ 22,000 during the same period last year with the ice bucket challenge. This is quite remarkable, but first some background. ALS is a neuro degenerative disease that causes progressive paralysis of the patient as family, friendsContinue reading “Why the ALS “#icebucketchallenge’ is a social media and fundraising success”

Non-Profits must start preparing for 2014 giving season- A look at High Net Worth Donors

The US charitable giving season corresponds to the Thanksgiving-New Year period and now is a great time to start preparing for the 2014 giving season. With about 1.5 Million non-profts – think of any social cause- and there are hundreds if not thousands of charities operating in that space offering stiff competition for donor dollars.Continue reading “Non-Profits must start preparing for 2014 giving season- A look at High Net Worth Donors”

AIDA sales funnel and the buyer’s journey to purchase

Businesses tend to wonder  about the effectiveness of their advertising spend in terms of what they actually sold that could be attributed to advertising.To understand how advertising works its useful to look at the hierarchy of effects AIDA sales funnel  credited to Advertising Hall of Fame member Elias St. Elmo Louis in 1898. No thatContinue reading “AIDA sales funnel and the buyer’s journey to purchase”