3 questions to ask and decide how much to spend on Google AdWords

Our readers ask How much do I spend on Google AdWords? An earlier post provided the strategy answer and this post presents three questions to ask for coming to a better decision. Here are the questions to ask: What were your inquiries before AdWords? Before AdWords you were getting inquiries. These inquiries could be fromContinue reading “3 questions to ask and decide how much to spend on Google AdWords”

Five Questions to ask to maximize the impact of your digital marketing spend

Too many marketers don’t seem to consider their internal organizational processes as they devise digital marketing campaigns. Here are some quick questions to ask if you want to get more bang for your digital buck : Q1. What do you want your web visitor to do, after they arrive at a particular page? This couldContinue reading “Five Questions to ask to maximize the impact of your digital marketing spend”

When no one else seems to be advertising online- look at search trends

It can be confusing when you search for your product category online – and don’t see any ads. Reminds us of the old story of two shoe salespersons sent to a remote island for market development. They find that no one is wearing shoes on the island.One of the salespersons is optimistic and one isContinue reading “When no one else seems to be advertising online- look at search trends”

“Valentine day roses ” -the link between SEO and Google AdWords Ad position

We are about ten days away from Valentine’s day and here is the results page we saw when we searched for “valentine day roses.” We have Super Bowl Sunday coming up this Sunday, so most folks are pretty focused on the Broncos and Panthers game. Many men haven’t got around to figuring out the ChickenContinue reading ““Valentine day roses ” -the link between SEO and Google AdWords Ad position”

Think Web page not website for PageRank AdRank and SEO

Think about it,whatever way you arrive at a website – you really arrive at a particular page of a website(see an earlier post Your website does not rank on search engines -your web pages do). Sure, if it is a brand you deal with often (say Amazon or Expedia) – then you just type theContinue reading “Think Web page not website for PageRank AdRank and SEO”

The comfort of a daily budget in Google AdWords

A budget is critical in managing the calories you eat, your personal finances or the line item budget of your organization.  You are never completely sure that you are within budget on a daily basis. Not so with Google AdWords where you can set a daily budget. But first about budgets in  food and finances:Continue reading “The comfort of a daily budget in Google AdWords”

Your website does not rank on search engines-your web pages do

A big misconception in SEO (Search Engine Optimization) is the confusion between web pages and entire websites. Search Engines look at web pages individually and not entire websites. Your entire website does not rank on Google but your web pages do.When SEO wizards claim that we can make your website rank on the first pageContinue reading “Your website does not rank on search engines-your web pages do”

If you are not in it – you can’t win it: Advertising and the “Consideration Set”

A common question we get asked is : “How do we get into the “consideration set” of our target market?” The consideration set is the number of brands the customer will consider buying and is also called the evoked brand set. If your customer is looking for your product or service, your brand must comeContinue reading “If you are not in it – you can’t win it: Advertising and the “Consideration Set””

AdWords for Engineering Companies: start with B2B Buy-Task thinking

Engineering companies are often unsure as to how online marketing is relevant for them. Frequently, they rely on the sales-force  alone to clinch contracts and that can be challenging without online marketing support. Engineering companies that are in B2B markets need to think in B2B Buy Task format as they structure their Google AdWords campaigns.Continue reading “AdWords for Engineering Companies: start with B2B Buy-Task thinking”

Segmenting,Targeting and Postioning vs.Google AdWords Account Stucture

The simple idea that STP (Segmentation,Targeting Positioning) is outward and market facing while the Google AdWords account structure is inward focused that implements your STP – is a good start.