Category Archives: Food industry

AdWords for Engineering Companies: start with B2B Buy-Task thinking

Engineering companies are often unsure as to how digital marketing is relevant for them. Frequently, they rely on the sales-force alone to clinch contracts. This can be challenging without digital marketing support. Engineering companies that are in B2B markets need to think in B2B Buy Task format as they structure their Google AdWords campaigns.

[ Note: This post was originally published on May 20, 2016 and due to the great interest of our dear readers this post is updated on March 3, 2021. We have added an example from aerospace from high tech manufacturing. The earlier example food manufacturing remains. In 2021 though, modern food processing facilities tend to be comparable to aerospace in terms of automation, digitization. We hope that this post will inspire readers from manufacturing to redouble their marketing efforts as we come out of COVID 19. ]

B2B opportunities after COVID

States like New York have started to reopen after reaching low COVID infection rates. Here are some thoughts about opportunities for B2B marketer:

Drones for commercial use up ten times in one year- pizza delivered by drone?

The drone industry is booming. And the number of companies authorized to use drones for commercial drones is up from 499 to over 5000 in just one year according to the NBC Today show. The number of personal drones registered has risen to over a million in the USA. Currently the Xponential 2016 Conference andContinue reading “Drones for commercial use up ten times in one year- pizza delivered by drone?”

Why build a brand?

All advertising should result in immediate sales is the underlying expectation. The expectation is unrealistic and we try to explain why building a brand is important with these examples.

The secret to repeat customers: ” We take pride in our work”

So we set out to ask some service providers that we know have great repeat customers. On the pure service end was a hairdresser and on the product and service end was an electrician.

If Scotland secedes from the UK what will happen to exporting scotch?

Nine out of ten bottles of scotch whiskey is exported out of Scotland at the rate of 36 bottles a second!. The industry supports 35,000 jobs in Scotland and has intricate distributor relationships across the world that provide employment to many thousands more, worldwide.Through vigorous lobbying over a century,  the industry has ensured that noContinue reading “If Scotland secedes from the UK what will happen to exporting scotch?”

Burger King, Tim Hortons coffee and Budweiser beer -will consumers care ?

The proposed takeover of Tim Hortons by Burger King (BK) has left large sections of Americans and Canadians aghast. For just as Burger King is quintessentially American so is Tim Hortons a storied and beloved Canadian brand. There is a general sense of dismay among pundits accross both sides of the border for Americans feelContinue reading “Burger King, Tim Hortons coffee and Budweiser beer -will consumers care ?”

Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?

As a Coca Cola  fan this blog feels bad that the Coca Cola brand has slipped to the no. 3 spot in the 2013 Interbrand rankings after reigning for 13 years as the top brand in the world. If you think about it , it is in these 13 years that the Internet has takenContinue reading “Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?”

Coca Cola “social sharing” can is a brilliant idea

Coca Cola results today pulled down the stock market as overall global sales volumes dipped. Just to cheer up all those Coca Cola loyalists out there, check out the Coca Cola social sharing can video which is truly a brilliant idea. The "sharing can" idea has come from Coca Cola ad agency Ogilvy and MatherContinue reading “Coca Cola “social sharing” can is a brilliant idea”

Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation

//www.google.com/trends/embed.js?hl=en-US&q=Twinkies&content=1&cid=TIMESERIES_GRAPH_0&export=5&w=500&h=330 Just looking at this graph for Twinkies from Google search trends, would make any marketer envious and ask- why not my brand? The 82 year old bakery company Hostess Brands had filed for bankruptcy and with failure of negotiations with the Union had decided to close and sell its assets and brands including WonderContinue reading “Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation”

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