Revisiting the Chicken MahaMac in India and the Big Mac Index

One could not help but check out the Chicken MahaMac at the still very swanky Indira Gandhi International Airport and the meal and bill is pictured. Prices have risenĀ  from Rs. 225 to Rs. 295 or about 6% a year from 2011 somewhat less than the average inflation of 7%. See the earlier post IndiaContinue reading “Revisiting the Chicken MahaMac in India and the Big Mac Index”

Our organization has a website: what next?

We heard from several folks that our organization already has a website: but we are not sure what to do next. So here are  5 easy  steps to take: 1. Your stakeholders are on a journey-help them: Whether you are a business or a non-profit you have stakeholders. And these stakeholders are on a journeyContinue reading “Our organization has a website: what next?”

Not all Government websites down: is it the Federal Procurement System?

The US Federal Government is the world's largest B2B buyer and given that (a)  not all Federal websites are down and (b) the healthcare.gov (Obamacare) website is having problems suggests that there is a supply chain and specifically a Federal procurement system problem at work. As the unbelievable drama in Washington DC plays out andContinue reading “Not all Government websites down: is it the Federal Procurement System?”

Best Buy matches online prices: invents new brick retail model?

It was just this weekend that a friend was happily recounting how a Best Buy store in Chicago matched the  price of an iPad on the Apple website that they found on their smart phone – in the store!. And today's news is all about how Best Buy is turning around under CEO Hubert JolyContinue reading “Best Buy matches online prices: invents new brick retail model?”

Coca Cola “social sharing” can is a brilliant idea

Coca Cola results today pulled down the stock market as overall global sales volumes dipped. Just to cheer up all those Coca Cola loyalists out there, check out the Coca Cola social sharing can video which is truly a brilliant idea. The "sharing can" idea has come from Coca Cola ad agency Ogilvy and MatherContinue reading “Coca Cola “social sharing” can is a brilliant idea”

Why “plugging away” with useful content is so important to digital marketing success

"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”

First time since the Great Blizzard of 1888, NYSE closes for two days for Hurricane Sandy

Hurricane Sandy has caused more destruction than imagined with thousands without power across the region, flooding of the New York subway, at least 40 deaths, 3 feet of snow in West Virginia and the NYSE closed for two days. The NYSE has been closed for two days due to weather for the first time since 1888Continue reading “First time since the Great Blizzard of 1888, NYSE closes for two days for Hurricane Sandy”

Product deletion decisions: Lexmark quits Inkjet business

Product deletion decisions are tough calls to make for CEO's but Lexmark CEO Paul Rooke had to do exactly that with the Lexmark inkjet business.  Lexington, Kentucky will lose 550 jobs and global job losses will be 1700 including workers in their Philippines plant. Lexmark will also sell 1000 inkjet related patents. The Lexmark shareContinue reading “Product deletion decisions: Lexmark quits Inkjet business”

Simple is always better than complex for your innovation ideas to fly

Simple is always better than complex for innovation adoption but managers are led to believe that complexity is impressive. The bigger corporations hire highly qualified folks with graduate or doctoral degrees. The latter are trained to read, understand and then extend their discipline's knowledge. So you would hope that these folks come up with newContinue reading “Simple is always better than complex for your innovation ideas to fly”

GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing

GlaxoSmithKline is to pay a 3B$ fine, the largest ever for healthcare fraud in the US. In the past, numerous big pharma companies including Abbott, Pfizer have been fined and this is something the industry seems accustomed to. It’s important to understand why pharma marketing becomes unethical, if the unethical sales practices are to stopContinue reading “GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing”