Happy July 4th: Why think about life after the COVID Pandemic?

Tomorrow is July 4th, 2020 the American Independence day.  July 4th is the American Independence Day and a day of hope and freedom for people.Due to the recent spike in American coronavirus cases, traditional firework displays have been cancelled in regions where there is an upsurge of cases. However, there are some options to watch fireworks  and here is a nice list of virtual fire work displays. Here is our July 4th post from 2008, in the midst of the great recession.
It’s really important to start thinking about life after the global coronavirus (COVID) pandemic…. because like the great recession, we will overcome this.  Here is why we should all be hopeful this 4th of July:

Coronavirus: Why is the panic so acute?

It’s hard to remain calm when one was expecting the Dow index to cross 30k and it’s in the 26K range. – in a matter of days despite interest rate reduction.. If the Louvre museum is closed and Mona Lisa has a mask things are getting serious. Coronavirus is dangerous but the panic is even more dangerous.

Why its safe to put out most of your market research as web content

Businesses large and small seem scared of putting out their market research on their websites. Common concerns we have heard are: Our competitors will know how we think about the market Our market insights  are our “secret” – sauce- why share the recipe And the one we like best: Speech is silvery but silence isContinue reading “Why its safe to put out most of your market research as web content”

Why it’s hard to share feedback in B2B Markets

Frank,regular and constructive feedback is hard to give or receive in any work relationship. For example, HR performance appraisals are dreaded by both the boss and the employee. If you are a great leader your employees deserve to know how they are doing on a frequent basis , according to the legendary Jack Welch (Also seeContinue reading “Why it’s hard to share feedback in B2B Markets”

The comfort of a daily budget in Google AdWords

A budget is critical in managing the calories you eat, your personal finances or the line item budget of your organization.  You are never completely sure that you are within budget on a daily basis. Not so with Google AdWords where you can set a daily budget. But first about budgets in  food and finances:Continue reading “The comfort of a daily budget in Google AdWords”

New Product B2B marketers and the junior manager prospect: problem or opportunity?

You are trying to sell your new accounts receivable system and are talking to the Asst. A/C receivable and occasionally to the Manager-Accounts of a B2B prospect. No junior or middle manager would like to admit that they have a problem when faced with a new B2B solution that has the potential to vastly improveContinue reading “New Product B2B marketers and the junior manager prospect: problem or opportunity?”

What’s the difference between a start-up and a small business?

It's important to understand the difference between a small business and  a start-up just to be sure that you know what you are getting into. Here are three differences: Small businesses have a business model- start-ups are building the business model: Take any small business on main street America from a franchise, a liquor store,Continue reading “What’s the difference between a start-up and a small business?”

B2B suppliers tell you: Do you listen? Obamacare website and the BP oil spill

The B2B blame game between contractors and BP during the oil spill and the blame game between the IT contractors and the Federal HHS is eerily similar. B2B suppliers tell you- but do you listen? is the question to ask. The prepared remarks of HHS Secretary Kathleen Sebelius for her testimony tomorrow (October 30) areContinue reading “B2B suppliers tell you: Do you listen? Obamacare website and the BP oil spill”

Best Buy matches online prices: invents new brick retail model?

It was just this weekend that a friend was happily recounting how a Best Buy store in Chicago matched the  price of an iPad on the Apple website that they found on their smart phone – in the store!. And today's news is all about how Best Buy is turning around under CEO Hubert JolyContinue reading “Best Buy matches online prices: invents new brick retail model?”

Getting Boeing 787 Dreamliner airborne should be US national priority

Getting the Boeing 787 Dreamliner airborne should be US national priority next week. Its eight days since the Dreamliner was grounded by the US-FAA (see timeline here).  Japan, India and European air safety regulators have similarly grounded the aircraft and there is no timetable to put it back up, as of yesterday. And Poland mayContinue reading “Getting Boeing 787 Dreamliner airborne should be US national priority”