No surprise: Content marketing offline is really about trust

When it comes to content online, authenticity and truth matter a lot forĀ  search engine rankings (SEO) . Surprisingly there is some confusion about what “content” really means in offline dealings. If you think about it, the whole “authenticity online” thing for SEO really comes from the physical world. The physical world of human-to-human interactions.Continue reading “No surprise: Content marketing offline is really about trust”

Why it’s hard to share feedback in B2B Markets

Frank,regular and constructive feedback is hard to give or receive in any work relationship. For example, HR performance appraisalsĀ are dreaded by both the boss and the employee. If you are a great leader your employees deserve to know how they are doing on a frequent basis , according to the legendary Jack Welch (Also seeContinue reading “Why it’s hard to share feedback in B2B Markets”

%d bloggers like this: