No surprise: Content marketing offline is really about trust

When it comes to content online, authenticity and truth matter a lot for  search engine rankings (SEO) . Surprisingly there is some confusion about what “content” really means in offline dealings. If you think about it, the whole “authenticity online” thing for SEO really comes from the physical world. The physical world of human-to-human interactions.Continue reading “No surprise: Content marketing offline is really about trust”

%d bloggers like this: