Content marketing for : User members of B2B buying centers

The Buying Center is an informal group of people in organizations who influence the decision to buy your product or service. Members of buying centers  have different degrees of influence and things can get pretty political and unpredictable. It is therefore important to tailor your marketing content for each role in the buying center. MarketingContinue reading “Content marketing for : User members of B2B buying centers”

No surprise: Content marketing offline is really about trust

When it comes to content online, authenticity and truth matter a lot forĀ  search engine rankings (SEO) . Surprisingly there is some confusion about what “content” really means in offline dealings. If you think about it, the whole “authenticity online” thing for SEO really comes from the physical world. The physical world of human-to-human interactions.Continue reading “No surprise: Content marketing offline is really about trust”

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