Why Cleaning your direct mail list matters

In a digital marketing world of shiny new options in digital media, we underestimate the power of good old email. 60% small businesses do not use email marketing primarily because of all the glamorous talk of other forms of digital marketing. Compared to all other forms of digital marketing email marketing is most cost effective. One estimate puts $42 return on 1$ investment in email marketing.

What Advertising Media should you use? Media by ELM Appeal

If you are an advertiser, then you need to consider how your customer is likely to process the advertising message that you want to give them. The Media by Appeal graphic with this post is a simple way of looking at what media is best for your message

Content marketing for : User members of B2B buying centers

The Buying Center is an informal group of people in organizations who influence the decision to buy your product or service. Members of buying centers  have different degrees of influence and things can get pretty political and unpredictable. It is therefore important to tailor your marketing content for each role in the buying center. MarketingContinue reading “Content marketing for : User members of B2B buying centers”

No surprise: Content marketing offline is really about trust

When it comes to content online, authenticity and truth matter a lot forĀ  search engine rankings (SEO) . Surprisingly there is some confusion about what “content” really means in offline dealings. If you think about it, the whole “authenticity online” thing for SEO really comes from the physical world. The physical world of human-to-human interactions.Continue reading “No surprise: Content marketing offline is really about trust”

Are they looking for an answer to a problem, a specific service or your business?

Business owners tend to be fighting so many battles that they don’t seem to have the resources to figure out how their customers find them on Google. This post helps you understand your customer’s journey.

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