Why value and relevance is so important in Google AdWords and Email Marketing

As Google AdWords users already know the link between keywords—>ad text—-> landing page needs to be really tight and focused on giving value to your customer who is searching. Thus someone looking for “mother’s day roses” should be ideally seeing an ad that says “mother’s day roses ” and lands the visitor on the rosesContinue reading “Why value and relevance is so important in Google AdWords and Email Marketing”

Why and How you should track your email marketing campaigns in Google Analytics

Compared to direct mail, email marketing is much easier and far less expensive. However, observe the time it takes you to open a direct mail credit card piece from a major hotel (pictured above)… our guess is at least 10-15 seconds to find the letter opener and open the envelope, 5 seconds to flatten outContinue reading “Why and How you should track your email marketing campaigns in Google Analytics”

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