Privacy: Direct Customer relationship data is more important than ever

Mailing list providers were the original third party cookies. They gathered contact details of different demographics and you could buy lists to mail (junk mail) to them.

Why Apple privacy hurts display ads more than search ads

iPhones have over half of the US market and tend to have customers who have higher incomes. It turns out that only between 16% -37% of iPhone and iPad users allowed apps to share data.

Help Machine Learning – Don’t Edit Campaigns

You have a campaign in Google or Facebook ads that’s doing really well over several months. Maybe this was for a product that is no longer sold. Don’t.

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