Mailing list providers were the original third party cookies. They gathered contact details of different demographics and you could buy lists to mail (junk mail) to them.
Category Archives: Google Display Ads
Why Apple privacy hurts display ads more than search ads
iPhones have over half of the US market and tend to have customers who have higher incomes. It turns out that only between 16% -37% of iPhone and iPad users allowed apps to share data.
Help Machine Learning – Don’t Edit Campaigns
You have a campaign in Google or Facebook ads that’s doing really well over several months. Maybe this was for a product that is no longer sold. Don’t.