AdTech Remarketing: Cookie Challenges Ahead

The announcement by Google that 3rd party cookies will be gone in Chrome in 2022 has raised great concerns among advertisers. The AdTech community of hundreds of companies will also need to figure out their approach. Here is some background on this debate:

Why and how does Orbitz steer Mac users to upscale hotel rooms?

Orbitz the travel website is being criticized for segmenting the market between those who arrive at their website via Macs compared to PC's. The question is why and how does Orbitz do so? But first the marketing logic of "why" for this segmentation. The Mac user is distinctly different from the PC user in thatContinue reading “Why and how does Orbitz steer Mac users to upscale hotel rooms?”

Internet search is serious stuff:why Google Flight Search will be a great travel distributor

When you are searching on the Internet,for anything, you are in a serious mood. In advertising and psychology theory this is called the central route to persuasion part of the Elaboration Likelihood Model. You are thinking much more about whatever you are searching compared to watching an Ad on TV, which does'nt get you toContinue reading “Internet search is serious stuff:why Google Flight Search will be a great travel distributor”

Just stopping AT&T and the T-Mobile merger is not enough-US cell phone industry needs to change and become an engine of economic growth

The US cell phone needs to change and become an engine of economic growth. Merely stopping AT&T and the T-Mobile merger is not enough. The industry needs total overhaul and I am saying this from a recent visit to India where the cell phone is changing the economy as the motor car changed the economyContinue reading “Just stopping AT&T and the T-Mobile merger is not enough-US cell phone industry needs to change and become an engine of economic growth”

What do you know about Rakesh Kapoor of Reckitt Benckiser?

I am surprised at the the approach of Bloomberg who seem to somehow underestimate Rakesh Kapoor as a CEO succeeding Bart Becht at Reckitt Benckiser. Normally this blog stays with stuff in the public domain  out  of respect for privacy.  But I  guess CEO's  of major companies are public figures and this being a timeContinue reading “What do you know about Rakesh Kapoor of Reckitt Benckiser?”

“Privacy” and social media -SEC to track Facebook and Twitter

The SEC is going (back in 2011) to track Facebook,Twitter,Linkedin  postings. Consider this imaginary scenario, more plausible as the Facebook generation grows up.
[ Note: This post from March 9, 2011 was updated for formatting issues on May 31, 2021]

Wikileaks is the third cusp in the information age- nothing is confidential and execution is the critical skill!

// <![CDATA[ // &lt;![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl&#039; : 'http://www&#039;) + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]&gt; // ]]> With Wikileaks we are at the third cuspContinue reading “Wikileaks is the third cusp in the information age- nothing is confidential and execution is the critical skill!”

Americans put security first: ignore “opt-out” protest to celebrate Thanksgiving

From the water cooler to late night comedy there was great hoopla around the privacy invading enhanced pat-downs at US airports.  A  civil disobedience movement “opt-out day” was launched which would involve mass “opt-out” from the invasive security checks today the day before Thanksgiving, the busiest travel day in the US. Initial reports suggest thatContinue reading “Americans put security first: ignore “opt-out” protest to celebrate Thanksgiving”

Re-Targeting of Advertising on the Internet- Now Ads follow you around as Google AdWords joins the fray

// <![CDATA[ // &lt;![CDATA[ // &amp;lt;![CDATA[ // &amp;amp;lt;![CDATA[ var _gaq = _gaq || []; _gaq.push([&amp;amp;#39;_setAccount&amp;amp;#39;, &amp;amp;#39;UA-857684-6&amp;amp;#39;]); _gaq.push([&amp;amp;#39;_trackPageview&amp;amp;#39;]); (function() { var ga = document.createElement(&amp;amp;#39;script&amp;amp;#39;); ga.type = &amp;amp;#39;text/javascript&amp;amp;#39;; ga.async = true; ga.src = (&amp;amp;#39;https:&amp;amp;#39; == document.location.protocol ? &amp;amp;#39;https://ssl&amp;amp;#39; : &amp;amp;#39;http://www&amp;amp;#39;) + &amp;amp;#39;.google-analytics.com/ga.js&amp;amp;#39;; var s = document.getElementsByTagName(&amp;amp;#39;script&amp;amp;#39;)[0]; s.parentNode.insertBefore(ga, s); })(); // ]]&amp;amp;gt; // ]]&amp;gt; // ]]&gt; // ]]>Continue reading “Re-Targeting of Advertising on the Internet- Now Ads follow you around as Google AdWords joins the fray”

The Facebook Webshift: WikiLeaks and Shirely Sherrod

var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-857684-6’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl&#8217; : ‘http://www&#8217;) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); This is what I call the “Facebook  Webshift.” Just look at Bradley Manning the alleged WikiLeaksContinue reading “The Facebook Webshift: WikiLeaks and Shirely Sherrod”

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