The announcement by Google that 3rd party cookies will be gone in Chrome in 2022 has raised great concerns among advertisers. The AdTech community of hundreds of companies will also need to figure out their approach. Here is some background on this debate:
Orbitz the travel website is being criticized for segmenting the market between those who arrive at their website via Macs compared to PC's. The question is why and how does Orbitz do so? But first the marketing logic of "why" for this segmentation. The Mac user is distinctly different from the PC user in thatContinue reading “Why and how does Orbitz steer Mac users to upscale hotel rooms?”
When you are searching on the Internet,for anything, you are in a serious mood. In advertising and psychology theory this is called the central route to persuasion part of the Elaboration Likelihood Model. You are thinking much more about whatever you are searching compared to watching an Ad on TV, which does'nt get you toContinue reading “Internet search is serious stuff:why Google Flight Search will be a great travel distributor”
The US cell phone needs to change and become an engine of economic growth. Merely stopping AT&T and the T-Mobile merger is not enough. The industry needs total overhaul and I am saying this from a recent visit to India where the cell phone is changing the economy as the motor car changed the economyContinue reading “Just stopping AT&T and the T-Mobile merger is not enough-US cell phone industry needs to change and become an engine of economic growth”
I am surprised at the the approach of Bloomberg who seem to somehow underestimate Rakesh Kapoor as a CEO succeeding Bart Becht at Reckitt Benckiser. Normally this blog stays with stuff in the public domain out of respect for privacy. But I guess CEO's of major companies are public figures and this being a timeContinue reading “What do you know about Rakesh Kapoor of Reckitt Benckiser?”
The SEC is going (back in 2011) to track Facebook,Twitter,Linkedin postings. Consider this imaginary scenario, more plausible as the Facebook generation grows up.
[ Note: This post from March 9, 2011 was updated for formatting issues on May 31, 2021]
From the water cooler to late night comedy there was great hoopla around the privacy invading enhanced pat-downs at US airports. A civil disobedience movement “opt-out day” was launched which would involve mass “opt-out” from the invasive security checks today the day before Thanksgiving, the busiest travel day in the US. Initial reports suggest thatContinue reading “Americans put security first: ignore “opt-out” protest to celebrate Thanksgiving”