At the early parts of the sales funnel you are trying to build awareness about your brand. Your target market needs to know that you exist. You need to get the word out.Popular choices in digital marketing is to use Google Ads and Facebook Ads that are both great in getting the word out. For this post we stick to Google Display Ads and exclude Google Search Ads. For search ads work better for lower parts of the sales funnel. By the time someone searches for something (eg. ‘Cheap flights to Paris”) you can be sure that the person is now looking for a specific destination. When your search ad pops up that mentions “Cheap flights to Paris” it becomes very likely that the searcher clicks on the ad to check out what your landing page has to offer.
If you got your brand in front of your audience, before they skipped, there is data that supports that many YouTube viewers would simply search the brand later and arrive as organic visitors on your website. In other words, folks would simply skip the Ad in 5 seconds and get to the video content that they want to watch. If you can get your brand and URL to them in the first three seconds, it would help- a lot
Today a TV announcer was hesitantly happy that Americans are reportedly watching 2.46 hours of TV a day, (up 11 minutes) from 2003. This from the Wall Street Journal story about the 2013 American Time Use Survey (ATUS) of the Bureau of Labor Statistics, US Department of Labor. The hesitation to celebrate, that TV isContinue reading “American Time Use Survey 2013 : Where is Computer, Mobile use?”
With all the bone chilling cold from the Polar Vortex in the US , most folks are not thinking about the Superbowl party coming up in less than a month on Superbowl Sunday i.e. February 2,2014. Except off course the big ad budget companies who will pay the $4 Million for a 30 second spot.Continue reading “What if you don’t have $4 million for a Super Bowl Ad?”
The Mayor's Challenge for US cities from New York City Mayor Michael Bloomberg is a great idea. The rationale for the Mayors Challenge is explained in the video alongside and details of the competition are available at the Bloomberg Philanthropies website. Mayor Bloomberg is personally funding the effort and it is available to all citiesContinue reading “Mayors Innovation Challenge for US cities from NYC Mayor Bloomberg”
Sixty years of reign by Queen Elizabeth II with 12 Prime Ministers must make all CEO's wonder. Given that CEO's are barely able to last 7 years at the helm of companies. OK CEO's are not monarchs but you have to to wonder at the enduring success of the British monarchy in an ever-changing world. Continue reading “What CEOs’ can learn from the sixty years reign of Queen Elizabeth II”
There are two ideas in this post because although simple, these are a bunch of related concepts that seem hard to grasp.These are: Your organization creates: —-> Real value to customer (Innovation)——> Puts out web content Search engine creates :—–> Real value to customer (better search like Google) —> Delivers search results (and relevant Ads) Continue reading “Search marketing, landing page and quality content that reflects real value to customer”
At about 3.5 Million Dollars each the Super Bowl 2012 Ads do sound expensive. many advertisers have released their ads ahead on the web and here is a partial list of Super Bowl 2012 TV Ads. The question is how many of these will go viral? With three days to go for the Super BowlContinue reading “At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?”
Marketers worldwide revere P&G simply because many of the old world marketing concepts like “Brand Management” was invented by P&G. If it took 2 years for P&G to come out and say clearly that digital marketing needs more emphasis – I guess no other organization needs to feel defensive for their slow action on digital and social media marketing !
First class mail at the USPS is down. In fact down from 104 Billion pieces in 2001 to 73.5 Billion pieces last year and is projected to go down to 39 Billion pieces in 2020. As a result the post office is cutting half its mail processing facilities besides planning huge cuts in deliveries andContinue reading “USPS to slow down first class mail: how the Internet affects your business”