If you have seen Justin Beiber concerts on TV (NBC at least twice recently as one can remember) you wonder why the teenage fans seem to get so hysterical with the girls screaming loudly. In fact the "I can't understand this" look is obvious on the anchor's faces as they are with Beiber on theContinue reading ““Unexpected” is why the Justin Beiber Macy’s commercial is so successful”
Category Archives: TV
What bloggers,speakers and writers can learn from Andy Rooney
Andy Rooney of 60 Minutes CBS passed away on Friday, Nov 4, 2011 at 92.
[ Note: This post is from November 6, 2011. It was updated on March 25, 2021 with a video to get a sense of the iconic broadcaster Andy Rooney why may not have seen him on Television]
Affectionately called America’s “grouch-in-chief” and a “curmudgeon” Andy had a lot of contribution to the success of CBS 60 minutes over the years with his signature ending piece on “a few minutes with Andy Rooney”. He was able to put an interesting spin to almost anything from why you have cotton in medicine bottles to his famous essay on doors. Here is what bloggers,speakers and writers can learn from Andy Rooney:
Why did online search advertising grow by 27% to over 7B$ ?
When any ad spend goes up by 27% at a six month value of 7.28 B $ marketers , supply chain and innovation folks need to take notice. Is it because everyone has stopped watching TV? No it is because on-line search is perhaps the only advertising method where you pay when someone sees (clicks)Continue reading “Why did online search advertising grow by 27% to over 7B$ ?”
Hurricane Irene: understanding risk management and supply chains for the uninterested
Even if you are professionally uninterested in supply chains or risk management you should have heard of Hurricane Irene hitting the US East Coast including New York. The very unusual prospect of New York tunnels being flooded (with animation being shown on several TV stations ) has cancelled trains,airplanes and closed colleges and there isContinue reading “Hurricane Irene: understanding risk management and supply chains for the uninterested”
TV marketing myopia as sales decline 2.2% and Internet usage zooms
As Gen Y grows up and broadband penetration increases the household TV is expected to decline. This is a huge shift for advertising,programming and journalism on TV as people take more to the Internet for streaming video and social media. Already 40% of all Internet traffic is from video according to CISCO and this isContinue reading “TV marketing myopia as sales decline 2.2% and Internet usage zooms”
India-Pakistan Cricket Match seen by 1 Billion TV audience
Today’s India-Pakistan cricket match (March 30, 2011) was seen by an estimated TV audience of 1 Billion people. Life came to a standstill in both countries where “cricket” is almost a religion. For my part, I decided to postpone calling friends in India about research I am doing being pretty sure that no calls would be taken!
[Note: This post from March 30, 2011 is updated for formatting issues on May 22, 2021]
Moving intellectual property including patents, computer code and trade secrets overseas for lower taxes
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Better days for auto sales ahead – Toyota brake report and Volkswagen Superbowl Ad
Today’s release of the NASA study of Toyota’s braking problems is heartening to the auto industry. That the braking problems were caused due to mechanical problems and not some unknown electronic unreliability is comforting to Toyota owners and overall auto customers alike. Because, with the auto supply chain being pretty common across auto companies-one wouldContinue reading “Better days for auto sales ahead – Toyota brake report and Volkswagen Superbowl Ad”
Chilean miners rescue unifies the world
Where is Chile – exactly? I knew that Chile is a Spanish speaking country in South America known for Chilean wine and well regarded for football (soccer in the US) but the non-stop media coverage of the miners’ rescue on TV in US,Europe and Asia convinced me that we all need to know a little bit more about Chile. The interesting part is that Chile is that long western strip in South America you would recall from Geography class- home of the Andes mountain range.
[ Note: This post from October 13, 2010 is updated on June 4, 2021 for formatting and a flashback video from NBC]
“Outsourced” at NBC is so yesterday
It seems that the new “Outsourced” series on NBC is a TV version of the movie Outsourced (2006). At such a difficult economic time in the US – hackneyed stereotypes of Americans and Indians do not foster global understanding and are certainly not funny if the US viewer is unemployed. Just see the comments onContinue reading ““Outsourced” at NBC is so yesterday”