Is your innovation R&D intensive or customer intensive?

R&D Intensive innovation: It was a bio-technology strategy executive who explained when asked why it is hard to produce “made in the garage” innovations in biotechnology. The problem is that in biotechnology and pharmaceutical research you need labs, teams and a lot of money and time to come up with a blockbuster cure. You cannotContinue reading “Is your innovation R&D intensive or customer intensive?”

Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?

As a Coca Cola  fan this blog feels bad that the Coca Cola brand has slipped to the no. 3 spot in the 2013 Interbrand rankings after reigning for 13 years as the top brand in the world. If you think about it , it is in these 13 years that the Internet has takenContinue reading “Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?”

Transaction Costs is why B2B marketing is such a challenge: Ronald Coase (1910-2013)

Ronald Coase passed away yesterday at the age of 102. He wrote a paper in 1937  called The Nature of the Firm, that has inspired many posts on this blog. While Coase received the Nobel Prize in 1991, his student Oliver Williamson received the Nobel Prize in 2009 as discussed in an earlier post.  HereContinue reading “Transaction Costs is why B2B marketing is such a challenge: Ronald Coase (1910-2013)”

Pharmaceutical companies outsource innovation to Biotech firms

Pharmaceutical companies have great strengths in the marketing of medicines but tend to outsource the uncertain business of early stage innovation to small Biotech firms. For creativity and radical innovation is difficult to do in very large organizations. There are just too many processes, and many of them are not very clear in the firstContinue reading “Pharmaceutical companies outsource innovation to Biotech firms”

Product deletion decisions: Lexmark quits Inkjet business

Product deletion decisions are tough calls to make for CEO's but Lexmark CEO Paul Rooke had to do exactly that with the Lexmark inkjet business.  Lexington, Kentucky will lose 550 jobs and global job losses will be 1700 including workers in their Philippines plant. Lexmark will also sell 1000 inkjet related patents. The Lexmark shareContinue reading “Product deletion decisions: Lexmark quits Inkjet business”

Apple vs Samsung: the link between innovation,intellectual property and US jobs

Innovation is hard, it needs fanatical dedication and focused innovators like Steve Jobs to come up with blockbuster product ideas like the iPad and iPhone. And although there was one Steve Jobs, he inspired thousands if not millions to try their own stuff. Capturing value from your innovation efforts depends on protection of intellectual propertyContinue reading “Apple vs Samsung: the link between innovation,intellectual property and US jobs”

Google to reduce organic search rankings for copyright violators:understanding traditional and Google AdWords revenue models

Organic search on Google is just great and that is the reason the search engine is so popular. According to a blog post by Amit Singhal SVP Engineering at Google  there are 200 criteria that the Google ranking algorithm considers before ranking a particular website against a query. The copyright violator websites will be rankedContinue reading “Google to reduce organic search rankings for copyright violators:understanding traditional and Google AdWords revenue models”

GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing

GlaxoSmithKline is to pay a 3B$ fine, the largest ever for healthcare fraud in the US. In the past, numerous big pharma companies including Abbott, Pfizer have been fined and this is something the industry seems accustomed to. It's important to understand why pharma marketing becomes unethical, if the unethical sales practices are to stopContinue reading “GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing”

Innovation: finding Lead Users from the Internet using forums,blogs and social media

One of the neatest innovation sources is the concept of "Lead User" introduced by Eric von Hippel of MIT in 1986.Finding Lead Users on the Internet using forums,blogs and social media is a great possibility , but first about the concept of lead users. The video alongside explains the concept in von Hippel's own words.Continue reading “Innovation: finding Lead Users from the Internet using forums,blogs and social media”

Steps in Engineering Outsourcing : What goes out – must come back

Given the interest in an earlier post on engineering outsourcing its timely to think about the steps of engineering outsourcing and keep in mind that what goes out must come back! Here are the most basic steps of the engineering outsourcing process: Core competence: As discussed in several articles innovation and intellectual property is bestContinue reading “Steps in Engineering Outsourcing : What goes out – must come back”