If you can get your organization and partners to “live” your value proposition it can do wonders for your customer happiness and business model.
Category Archives: Inspiration
Quiet Quitting does not work in the knowledge economy
From the Industrial age (Henry Ford/ Taylor), we moved to the service age, and we believe that Gen Z and younger Gen Y are confusing the upcoming knowledge economy with the service economy as they justify quiet quitting.
Free tracking of digital clicks to your store
With COVID vaccines all US businesses are hopeful that the pandemic will soon be behind us. Empty stores will be full of customers again!
It turns out the the smallest business with a physical storefront can now track ads from click to in-store purchase. Yes there is some work involved but all the data and analytics is free- for the Google ecosystem. For our variety of dear readers we discuss 5 different scenarios that would apply to your situation as a store owner.
Move from Perfection to Excellence
In the Coronavirus age (yes it’s just six months but seems like an age!) there are great challenges and no “re-opening” strategy seems to be perfect. Organizations can just try to do their best (be excellent) instead of trying to be perfect. The virus is invisible and thus it brings the “Excellence vs. Perfection” dilemma into sharp focus.
Content Creators: Would Mark Twain have written 4000 words a day during the Spanish Flu of 1918?
The Coronavirus has challenged everyone globally. However, all content creators can get inspired by some popular nuggets from Mark Twain.
Happy July 4th: Why think about life after the COVID Pandemic?
Tomorrow is July 4th, 2020 the American Independence day. July 4th is the American Independence Day and a day of hope and freedom for people.Due to the recent spike in American coronavirus cases, traditional firework displays have been cancelled in regions where there is an upsurge of cases. However, there are some options to watch fireworks and here is a nice list of virtual fire work displays. Here is our July 4th post from 2008, in the midst of the great recession.
It’s really important to start thinking about life after the global coronavirus (COVID) pandemic…. because like the great recession, we will overcome this. Here is why we should all be hopeful this 4th of July:
Why Reopening America in the Summer of 2020?
Today all US states have reopened partially after two months of lockdown. This has left many of our readers worldwide wondering why America is reopening when Coronavirus infections and deaths keep increasing ? Here are some thoughts on this question:
Purpose of a Corporation : What every American needs to know
The most exciting thing for business over the 2019 summer was when the Business Roundtable put out a Statement on the “Purpose of the Corporation.” Signed by 181 American CEO’s all of whose brands are well known to consumers or businesses, the statement reflects the changing times. Download the Roundtable Statement here and check out the 181 signatures from many CEO’s of companies you are already familiar with.American politicians have been telling us what we know to be true – the “American Dream” eludes most folks today due to rapid changes in globalization and technology. Thankfully, leaders of American businesses have taken notice and have decided to move their focus from the “next quarter” to “long term shareholder value” on the shareholder element and have included all stakeholders in the “Purpose of the Corporation”. The times have truly changed in the last decade with all stakeholders having a voice on social media and the old dictum of “just focus on shareholder (short-term) value” can no longer work. See Eric Posner’s article “Milton Friedman was wrong” in the Atlantic.
How TJX and Costco drive foot traffic in the digital age
The TJX group (including brands like TJMax, Marshalls, HomeGoods etc.) and Costco seem to be always crowded. And when you look at long checkout lines you know they must be doing something right in the digital age.
Github acquisition by Microsoft: Managing in the Knowledge Age
Enter big, bad, old world, clunky Microsoft who acquires Github last year and the Internet exploded with jokes. Both Bill Gates and Steve Balmer were tough industrial age managers and Satya Nadella realized that the world had changed- see “How Microsoft got its groove back.”Command and Control” and top down strategy days are over in the knowledge age.