At the early parts of the sales funnel you are trying to build awareness about your brand. Your target market needs to know that you exist. You need to get the word out.Popular choices in digital marketing is to use Google Ads and Facebook Ads that are both great in getting the word out. For this post we stick to Google Display Ads and exclude Google Search Ads. For search ads work better for lower parts of the sales funnel. By the time someone searches for something (eg. ‘Cheap flights to Paris”) you can be sure that the person is now looking for a specific destination. When your search ad pops up that mentions “Cheap flights to Paris” it becomes very likely that the searcher clicks on the ad to check out what your landing page has to offer.
Today all US states have reopened partially after two months of lockdown. This has left many of our readers worldwide wondering why America is reopening when Coronavirus infections and deaths keep increasing ? Here are some thoughts on this question:
We had celebrated the election of Pope Francis in an earlier post and it is a joy to see the”kindness” impact he has been having in the world for not just Catholics, but all people. The Papal visit to the US created an amazing buzz and his using a Fiat is a big celebrity endorsementContinue reading “Fiat needs re-positioning after Pope’s endorsement”
Every leader in business or public life must wonder at the enormous global goodwill and affection on display at the Nelson Mandela funeral today. What was it in Mandela that inspired people worldwide? Mandela was one leader who power did not corrupt. But first some background about the quote ” Power tends to corrupt andContinue reading “Power did not corrupt Mandela: lesson in leadership”
The election of Pope Francis of Argentina ( earlier Cardinal Jorge Bergoglio) today signals globalization of the Catholic Church in several special ways. This despite the ancient smoke signals used to communicate the progress of the Pope's election. This is the very first time that a Pope is elected from outside Europe. Pope FrancisContinue reading “The election of Pope Francis of Argentina signals globalization”
The awesome power of Google and the other search engines in not merely in showing you some answer for whatever might be your question but the total "non-judgemental" nature of the Internet search experience. Ask anything, for example, the"MahaMac Gandhi" query that attracted one creative searcher to this blog. I guess this blog is fairlyContinue reading “Google does not judge you : the “MahaMac Gandhi” query”
Today’s India-Pakistan cricket match (March 30, 2011) was seen by an estimated TV audience of 1 Billion people. Life came to a standstill in both countries where “cricket” is almost a religion. For my part, I decided to postpone calling friends in India about research I am doing being pretty sure that no calls would be taken!
[Note: This post from March 30, 2011 is updated for formatting issues on May 22, 2021]
The Mahatma had his 141st birthday without much fanfare on 2nd October 2010 as India was caught up with the 19th Commonwealth games and the Ayodhya controversy. The latter resulted in a ban on text messages lest there be flare-ups between Hindus and Muslims based on “hi-tech” cell phone text based inciting. Here’s the openingContinue reading “Gandhi, Indian Commonwealth Games, Melinda Gates – how will a new democracy like Afghanistan really look like?”
I am again (!) reading Straight from the gut by Jack Welch. With many contacts with present and former executives from GE what amazes me is that these variety of executives sing the same song as Jack Welch even ten years after Welch retired. And guess what – they have not really read Jack’s books-Continue reading “Jack Welch and the “Buy-Make-Sell” sell for non-profits”