Why Reopening America in the Summer of 2020?

Today all US states have reopened partially after two months of lockdown. This has left many of our readers worldwide wondering why America is reopening when Coronavirus infections and deaths keep increasing ? Here are some thoughts on this question:

What is 5 G? How marketers can get ready for 2020

The two biggest attractions for marketers with 5G will be:1) Mobility: With mobile use already at 3 hers 35 minutes a day in the US expectations are that mobile will surpass TV in terms of time spent in 2019. And that’s before 5G really kicks in.
2)Fast=Decrease in latency: Latency or the delay between asking and getting replies due to network speeds will vastly improve. Google will get even faster replies but also even your messaging can get faster. The day is not far away when at a restaurant you see the dessert ads on your phone even before the waiter asks at the end of your meal!

Blockchain will make supply chains stronger but challenge brands

Blockchain technology will start shaking up supply chains and brands. But first, what is blockchain? Here's our take: Blockchain is a distributed accounting ledger . A mechanism to share how much was paid and received by whom, where each transaction is verified on a peer-to-peer basis. Sort of like verified reviews on Amazon. The personContinue reading “Blockchain will make supply chains stronger but challenge brands”

Trump Victory: Life is local- Business is global

The surprise victory of Donald Trump has brought into sharp focus a  big idea for the 21st century. Life is local-Business is global Here are some things to think about from observing “local life” in  America: Local Newspapers are alive: In the US only small town newspapers are still around. The regional and national newspapersContinue reading “Trump Victory: Life is local- Business is global”

Brand positioning for authenticity: Focus on mission or competition?

The idea of positioning was created and developed in the years before the Internet and social media. Today in a 24 hour news and social media world the marketer or advertiser is not in control of the message. If a customer has a problem, before calling your 1800 number and going through the agonizing 1,2,3Continue reading “Brand positioning for authenticity: Focus on mission or competition?”

Why are sales force incentives so seductive for businesses?-Understanding attribution

The total US sales force incentives paid out to sales people is probably over $240 Billion/year. This compared to about $60 Billion spent on digital advertising according to the IAB. That works out to sales person commissions and bonuses that are four times the digital marketing spend. We exclude sales force salaries and benefits forContinue reading “Why are sales force incentives so seductive for businesses?-Understanding attribution”

Pokemon Go for location based marketing with millenials

 It’s summer and you see lots of young folks (millennials) busy on their cell phones as they vigorously and purposefully seem to be rushing to a destination. Where are they going? you would tend to ask yourself, if you are not familiar Pokemon Go.For a quick overview watch the NBC video on this post.  TheContinue reading “Pokemon Go for location based marketing with millenials”

7 Questions for your Business Model

All businesses, large and small have a business model. Even if you don’t label it as such. The term “business model” makes you think of mega businesses like Amazon, Netflix or Uber and the technology angle seems inapplicable to your business. If you are a small business, you rarely think of your business as havingContinue reading “7 Questions for your Business Model”

Why its safe to put out most of your market research as web content

Businesses large and small seem scared of putting out their market research on their websites. Common concerns we have heard are: Our competitors will know how we think about the market Our market insights  are our “secret” – sauce- why share the recipe And the one we like best: Speech is silvery but silence isContinue reading “Why its safe to put out most of your market research as web content”

“What is your brand mission? ” ask experts at the Yale Customer Insights Conference

As usual, the The Yale Customer Insights Conference 2016 was great. Leading practitioners and academics came together to tackle some of the most challenging customer insights problems of our time. This as technology moves at warp speed and entire business models get wiped out in a couple of years. And customer behavior changes more rapidlyContinue reading ““What is your brand mission? ” ask experts at the Yale Customer Insights Conference”