Happy July 4th: Why think about life after the COVID Pandemic?

Tomorrow is July 4th, 2020 the American Independence day.  July 4th is the American Independence Day and a day of hope and freedom for people.Due to the recent spike in American coronavirus cases, traditional firework displays have been cancelled in regions where there is an upsurge of cases. However, there are some options to watch fireworks  and here is a nice list of virtual fire work displays. Here is our July 4th post from 2008, in the midst of the great recession.
It’s really important to start thinking about life after the global coronavirus (COVID) pandemic…. because like the great recession, we will overcome this.  Here is why we should all be hopeful this 4th of July:

How work-life will change after coronavirus

With the experience of  coronavirus COVID 19 lockdowns work-life will change forever. . With 91% US kids at home parents are spending more time than ever with children. Some parents have jobs that allow digital work and these folks are so lucky. Then there are the  struggling 25 million unemployed in the travel, tourism, retail and any type of jobs that require a physical presence. At the other end of essential workers are the beleaguered medical worker, true heros, who show up every day to work. No less valiant are factory workers, grocery retail workers, law enforcement folks who are keeping essential services working. For everyone in each of these situations the pandemic has been trying as the USA tries to reopen. Going forward here is how work life will change:

Educating the customer is a central task for marketers

The days of information asymmetry are over. Information is no longer power. And Google and other search engines are just getting started. The notion of the used car salesman trying to sell a “lemon” is a relic of the pre-internet era. Today, the entire history of a used car is available to consumers through servicesContinue reading “Educating the customer is a central task for marketers”

Why forward looking performance “previews” for business are better

Over the last week there were two speakers who influenced this post. The first was the famous goal setting expert  Gary P Latham who spoke at Yale University. And the second was Bob Bowman, (Michael Phelp’s coach) who was interviewed on NBC for his new book  “The Golden Rules.” It also turns out that ourContinue reading “Why forward looking performance “previews” for business are better”

Why are people suspicious of innovation in organizations?

Introducing innovation in organizations is hard: your employees seem so suspicious of the innovation. CEO’s know that their organizations must innovate to stay relevant and succeed. Other functional heads (CxO’s) also understand the innovation imperative. And this applies to the Chief Marketing Officer (CMO) ,Chief Supply Officer (CSO) or the Chief Financial Officer (CFO) etc.Continue reading “Why are people suspicious of innovation in organizations?”

New Product B2B marketers and the junior manager prospect: problem or opportunity?

You are trying to sell your new accounts receivable system and are talking to the Asst. A/C receivable and occasionally to the Manager-Accounts of a B2B prospect. No junior or middle manager would like to admit that they have a problem when faced with a new B2B solution that has the potential to vastly improveContinue reading “New Product B2B marketers and the junior manager prospect: problem or opportunity?”

AdWords for Engineering Companies: start with B2B Buy-Task thinking

Engineering companies are often unsure as to how online marketing is relevant for them. Frequently, they rely on the sales-force  alone to clinch contracts and that can be challenging without online marketing support. Engineering companies that are in B2B markets need to think in B2B Buy Task format as they structure their Google AdWords campaigns.Continue reading “AdWords for Engineering Companies: start with B2B Buy-Task thinking”

Why is it hard to engage your organization in social media content creation?

How to engage your organization in social media content creation? is a challenge for most organizations. Call it the legacy of the old industrial world, you joined a large organization and hoped to keep your job for life. The formula was ” keep your head down” , “keep your mouth shut” , “stay out ofContinue reading “Why is it hard to engage your organization in social media content creation?”

The “S” Curves of radical and incremental innovation

Following a recent LinkedIn piece Sharpen the Saw, cut the Tree or look for non-Trees?, here is some more detail on the “S” curves of innovation. The “S Curve” innovation thinking is attributed to Richard Foster (1986) and made famous by Clayton Christensen in the book “Innovator’s Dilemma,” where he discusses how each successive computerContinue reading “The “S” Curves of radical and incremental innovation”

Derived Demand: Why B2B Marketers Should Care

“Derived Demand” is an early topic in the study of B2B marketing but the concept remains fuzzy to students and industry alike. If you Google “Derived Demand” you are at once launched into a bunch of economics concepts that do not explain clearly what the term means for B2B marketers. So here is an attempt to make the concept clearer.