The disconnect between your web content and what your customers really value

“Value” is central to marketing. And different segments of your customers value different features of your product or service. Unless they saw the value in what you offer, they would not be buying from you. At all. So right off the start of this post , let us assure our dear readers that you doContinue reading “The disconnect between your web content and what your customers really value”

Why are people suspicious of innovation in organizations?

Introducing innovation in organizations is hard: your employees seem so suspicious of the innovation. CEO’s know that their organizations must innovate to stay relevant and succeed. Other functional heads (CxO’s) also understand the innovation imperative. And this applies to the Chief Marketing Officer (CMO) ,Chief Supply Officer (CSO) or the Chief Financial Officer (CFO) etc.Continue reading “Why are people suspicious of innovation in organizations?”

Digital Expectations: being Government,non-profit or a small business is no excuse

http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_embed_2x_container.swf?site=cnn&profile=desktop&context=embedwww&videoId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn&contentId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn The problems with the Obamacare website forced the President himself to address the issues yesterday  of… a website? Just a few years ago- organizations including Government, non-profit and small businesses used to wonder if they should have a website. In teaching and learning, students would complain loudly about the problems of online learning platformsContinue reading “Digital Expectations: being Government,non-profit or a small business is no excuse”

Who is responsible for drafting the Product Innovation Charter (PIC)?

Who is responsible for drafting the Product Innovation Charter (PIC)? Is a question that innovative companies have. Well, the answer is that you must have a person at the CxO level who is the individual charged with developing the PIC. Here are some examples in say a manufacturing context:

Digital marketing logjam between organization,IT,Marketing and Ad-Agency

Digital marketing has two words and the first is digital whose legacy meaning is IT or information technology. The legacy meaning of  marketing in digital marketing is about being a "peoples person", being "creative" and as this blog  mentioned in a previous post – generally in favor of  an open bar in any celebration!The ITContinue reading “Digital marketing logjam between organization,IT,Marketing and Ad-Agency”

US Jobs McKinsey : more management work from “soup to nuts” ?

More management work from soup to nuts even- if you know only soup making best- seems to be the signal from the US  job market. For example, companies are not willing to pay separately for project management when they outsource IT and similarly in-house the workfrorce from R&D to Marketing and Sales,Supply Chain and EngineeringContinue reading “US Jobs McKinsey : more management work from “soup to nuts” ?”

Egg Supply Chain – 192 large companies own 95% of laying hens

// <![CDATA[ // &lt;![CDATA[ // &amp;lt;![CDATA[ // &amp;amp;lt;![CDATA[ var _gaq = _gaq || []; _gaq.push([&amp;amp;amp;#39;_setAccount&amp;amp;amp;#39;, &amp;amp;amp;#39;UA-857684-6&amp;amp;amp;#39;]); _gaq.push([&amp;amp;amp;#39;_trackPageview&amp;amp;amp;#39;]); (function() { var ga = document.createElement(&amp;amp;amp;#39;script&amp;amp;amp;#39;); ga.type = &amp;amp;amp;#39;text/javascript&amp;amp;amp;#39;; ga.async = true; ga.src = (&amp;amp;amp;#39;https:&amp;amp;amp;#39; == document.location.protocol ? &amp;amp;amp;#39;https://ssl&amp;amp;amp;#39; : &amp;amp;amp;#39;http://www&amp;amp;amp;#39;) + &amp;amp;amp;#39;.google-analytics.com/ga.js&amp;amp;amp;#39;; var s = document.getElementsByTagName(&amp;amp;amp;#39;script&amp;amp;amp;#39;)[0]; s.parentNode.insertBefore(ga, s); })(); // ]]&amp;amp;gt; // ]]&amp;gt; // ]]&gt; // ]]>Continue reading “Egg Supply Chain – 192 large companies own 95% of laying hens”

Middle Managers becoming extinct but “silo” managers are needed even in the recession

var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl&#039; : 'http://www&#039;) + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Middle managers are those who manage junior managers but "silo" managers according to my definition  manageContinue reading “Middle Managers becoming extinct but “silo” managers are needed even in the recession”

The SRM you receive depends on Risk-Value position- are you a bottleneck or leverage supplier?

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.&#8221; : “http://www.&#8221;); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); } catch(err) {} Treating suppliers with respect is an organizational culture thing to some extent but it largely  depends on what type of risk-value you bring to the table. For exampleContinue reading “The SRM you receive depends on Risk-Value position- are you a bottleneck or leverage supplier?”

The clean “Vendor Master” problem- when strategy meets execution.

// <![CDATA[ var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); // ]]> // <![CDATA[ try { var pageTracker = _gat._getTracker(&quot;UA-857684-6&quot;); pageTracker._trackPageview(); } catch(err) {} // ]]> Attended a great talk by Matt Marthinson (see page 7 in "The Negotiator") on working capital on Tuesday. Among  otherContinue reading “The clean “Vendor Master” problem- when strategy meets execution.”