Category Archives: ERP

Understand needs early and avoid being let down

Understanding requirements early is the secret if you want to avoid feeling let down. It’s the secret to good school grades and happy customers in almost every field.

You got paid, but the customer does not use is bad news: You might feel good that you got paid and there are few customer support calls. But this could be a very costly strategy if many buyers are non-users. It turns the B2B buying center on its head. If many customers don’t experience the value of your offering, customer satisfaction, referrals, and market share can only go down.

Customer Journey,CRM and Advertising Goals

The trouble is that most businesses and their leaders don’t seem to fully appreciate the value of long term customer relationships. “New” customers sound more sexy than “Old” customers. On a lighter note, Tinder sounds more exciting than eHarmony. Our marketing academic audience knows about the 1987 seminal work by Dwyer, Schurr and Oh whereContinue reading “Customer Journey,CRM and Advertising Goals”

The disconnect between your web content and what your customers really value

“Value” is central to marketing. And different segments of your customers value different features of your product or service. Unless they saw the value in what you offer, they would not be buying from you. At all. So right off the start of this post , let us assure our dear readers that you doContinue reading “The disconnect between your web content and what your customers really value”

Why are people suspicious of innovation in organizations?

CEO’s know that their organizations must innovate to stay relevant and succeed. Other functional heads (CxO’s) also understand the innovation imperative. And this applies to the Chief Marketing Officer (CMO) ,Chief Supply Officer (CSO) or the Chief Financial Officer (CFO) etc. These organizational leaders cannot understand why getting a new thing started is so difficult. And why they do not see the benefits flowing in- simply because of employee reluctance in implementation and “buy-in.

Digital Expectations: being Government,non-profit or a small business is no excuse

http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_embed_2x_container.swf?site=cnn&profile=desktop&context=embedwww&videoId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn&contentId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn The problems with the Obamacare website forced the President himself to address the issues yesterday  of… a website? Just a few years ago- organizations including Government, non-profit and small businesses used to wonder if they should have a website. In teaching and learning, students would complain loudly about the problems of online learning platformsContinue reading “Digital Expectations: being Government,non-profit or a small business is no excuse”

Who is responsible for drafting the Product Innovation Charter (PIC)?

Who is responsible for drafting the Product Innovation Charter (PIC)? Is a question that innovative companies have. Well, the answer is that you must have a person at the CxO level who is the individual charged with developing the PIC. Here are some examples in say a manufacturing context:

Digital marketing logjam between organization,IT,Marketing and Ad-Agency

Digital marketing has two words and the first is digital whose legacy meaning is IT or information technology. The legacy meaning of  marketing in digital marketing is about being a "peoples person", being "creative" and as this blog  mentioned in a previous post – generally in favor of  an open bar in any celebration!The ITContinue reading “Digital marketing logjam between organization,IT,Marketing and Ad-Agency”

US Jobs McKinsey : more management work from “soup to nuts” ?

More management work from soup to nuts even- if you know only soup making best- seems to be the signal from the US  job market. For example, companies are not willing to pay separately for project management when they outsource IT and similarly in-house the workfrorce from R&D to Marketing and Sales,Supply Chain and EngineeringContinue reading “US Jobs McKinsey : more management work from “soup to nuts” ?”

Egg Supply Chain – 192 large companies own 95% of laying hens

// <![CDATA[ // &lt;![CDATA[ // &amp;lt;![CDATA[ // &amp;amp;lt;![CDATA[ var _gaq = _gaq || []; _gaq.push([&amp;amp;amp;#39;_setAccount&amp;amp;amp;#39;, &amp;amp;amp;#39;UA-857684-6&amp;amp;amp;#39;]); _gaq.push([&amp;amp;amp;#39;_trackPageview&amp;amp;amp;#39;]); (function() { var ga = document.createElement(&amp;amp;amp;#39;script&amp;amp;amp;#39;); ga.type = &amp;amp;amp;#39;text/javascript&amp;amp;amp;#39;; ga.async = true; ga.src = (&amp;amp;amp;#39;https:&amp;amp;amp;#39; == document.location.protocol ? &amp;amp;amp;#39;https://ssl&amp;amp;amp;#39; : &amp;amp;amp;#39;http://www&amp;amp;amp;#39;) + &amp;amp;amp;#39;.google-analytics.com/ga.js&amp;amp;amp;#39;; var s = document.getElementsByTagName(&amp;amp;amp;#39;script&amp;amp;amp;#39;)[0]; s.parentNode.insertBefore(ga, s); })(); // ]]&amp;amp;gt; // ]]&amp;gt; // ]]&gt; // ]]>Continue reading “Egg Supply Chain – 192 large companies own 95% of laying hens”

Middle Managers becoming extinct but “silo” managers are needed even in the recession

var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl&#039; : 'http://www&#039;) + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Middle managers are those who manage junior managers but "silo" managers according to my definition  manageContinue reading “Middle Managers becoming extinct but “silo” managers are needed even in the recession”

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