The trouble is that most businesses and their leaders don’t seem to fully appreciate the value of long term customer relationships. “New” customers sound more sexy than “Old” customers. On a lighter note, Tinder sounds more exciting than eHarmony. Our marketing academic audience knows about the 1987 seminal work by Dwyer, Schurr and Oh whereContinue reading “Customer Journey,CRM and Advertising Goals”
“Value” is central to marketing. And different segments of your customers value different features of your product or service. Unless they saw the value in what you offer, they would not be buying from you. At all. So right off the start of this post , let us assure our dear readers that you doContinue reading “The disconnect between your web content and what your customers really value”
CEO’s know that their organizations must innovate to stay relevant and succeed. Other functional heads (CxO’s) also understand the innovation imperative. And this applies to the Chief Marketing Officer (CMO) ,Chief Supply Officer (CSO) or the Chief Financial Officer (CFO) etc. These organizational leaders cannot understand why getting a new thing started is so difficult. And why they do not see the benefits flowing in- simply because of employee reluctance in implementation and “buy-in.
http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_embed_2x_container.swf?site=cnn&profile=desktop&context=embedwww&videoId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn&contentId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn The problems with the Obamacare website forced the President himself to address the issues yesterday of… a website? Just a few years ago- organizations including Government, non-profit and small businesses used to wonder if they should have a website. In teaching and learning, students would complain loudly about the problems of online learning platformsContinue reading “Digital Expectations: being Government,non-profit or a small business is no excuse”
Who is responsible for drafting the Product Innovation Charter (PIC)? Is a question that innovative companies have. Well, the answer is that you must have a person at the CxO level who is the individual charged with developing the PIC. Here are some examples in say a manufacturing context:
Digital marketing has two words and the first is digital whose legacy meaning is IT or information technology. The legacy meaning of marketing in digital marketing is about being a "peoples person", being "creative" and as this blog mentioned in a previous post – generally in favor of an open bar in any celebration!The ITContinue reading “Digital marketing logjam between organization,IT,Marketing and Ad-Agency”
More management work from soup to nuts even- if you know only soup making best- seems to be the signal from the US job market. For example, companies are not willing to pay separately for project management when they outsource IT and similarly in-house the workfrorce from R&D to Marketing and Sales,Supply Chain and EngineeringContinue reading “US Jobs McKinsey : more management work from “soup to nuts” ?”