Are you frustrated with your digital marketing efforts not getting the responses you hoped for? It could be because you are not easy to contact. Being easy to reach is essential in today’s world, whether you’re looking for a job, trying to grow your business, or staying connected with friends and family.
Category Archives: Customer Journey
Understand needs early and avoid being let down
Understanding requirements early is the secret if you want to avoid feeling let down. It’s the secret to good school grades and happy customers in almost every field.
You got paid, but the customer does not use is bad news: You might feel good that you got paid and there are few customer support calls. But this could be a very costly strategy if many buyers are non-users. It turns the B2B buying center on its head. If many customers don’t experience the value of your offering, customer satisfaction, referrals, and market share can only go down.
Why Cleaning your direct mail list matters
In a digital marketing world of shiny new options in digital media, we underestimate the power of good old email. 60% small businesses do not use email marketing primarily because of all the glamorous talk of other forms of digital marketing. Compared to all other forms of digital marketing email marketing is most cost effective. One estimate puts $42 return on 1$ investment in email marketing.
Privacy: Direct Customer relationship data is more important than ever
Mailing list providers were the original third party cookies. They gathered contact details of different demographics and you could buy lists to mail (junk mail) to them.
Why Apple privacy hurts display ads more than search ads
iPhones have over half of the US market and tend to have customers who have higher incomes. It turns out that only between 16% -37% of iPhone and iPad users allowed apps to share data.
Doctors with Fake reviews? Why big data can solve the problem
This post explains why businesses and customers look for 5-star reviews, how “fake it till you make it” works for companies and individuals, Why in the digital big data world, fake reviews will be found, and finally some tips to protect yourself; in the meanwhile, from fake reviews.
Customer Journey,CRM and Advertising Goals
The trouble is that most businesses and their leaders don’t seem to fully appreciate the value of long term customer relationships. “New” customers sound more sexy than “Old” customers. On a lighter note, Tinder sounds more exciting than eHarmony. Our marketing academic audience knows about the 1987 seminal work by Dwyer, Schurr and Oh whereContinue reading “Customer Journey,CRM and Advertising Goals”
Why do Google Search Ads work?
There is lots of material online that explains how Google Search Ads work. However, we could not find much content that explains why Google Search Ads work. Hence this postThink of every time you search for something on Google. You are curious to find out more about something. To us this is the holy grail of marketing and sales because your mind has started on the customer journey. Other forms of push advertising (Display ads, Video Ads, TV Ads, Direct Mail, Billboards) are trying to put you in a frame of mind to ignite your interest in at least the product category.
Getting the word out: Google Display Ads vs. Facebook Ads
At the early parts of the sales funnel you are trying to build awareness about your brand. Your target market needs to know that you exist. You need to get the word out.Popular choices in digital marketing is to use Google Ads and Facebook Ads that are both great in getting the word out. For this post we stick to Google Display Ads and exclude Google Search Ads. For search ads work better for lower parts of the sales funnel. By the time someone searches for something (eg. ‘Cheap flights to Paris”) you can be sure that the person is now looking for a specific destination. When your search ad pops up that mentions “Cheap flights to Paris” it becomes very likely that the searcher clicks on the ad to check out what your landing page has to offer.
Gentle messages when people may not care as much for the environment
Social Cause marketing is something that all nonprofits are trying to do.Companies with strong CSR (Corporate Social Responsibility) programs similarly advertise for causes as do Governments. Generally, the marketing and advertising community takes a cue from commercial sales methods of “asking for a sale.” Thus you will see TV commercials and internet ads that exhort you to “Donate Now”.It turns out, that an in your face” assertive message can backfire when a section of your audience does not care deeply about your cause.