B2B opportunities after COVID

States like New York have started to reopen after reaching low COVID infection rates. Here are some thoughts about opportunities for B2B marketer:

Why Reopening America in the Summer of 2020?

Today all US states have reopened partially after two months of lockdown. This has left many of our readers worldwide wondering why America is reopening when Coronavirus infections and deaths keep increasing ? Here are some thoughts on this question:

How work-life will change after coronavirus

With the experience of  coronavirus COVID 19 lockdowns work-life will change forever. . With 91% US kids at home parents are spending more time than ever with children. Some parents have jobs that allow digital work and these folks are so lucky. Then there are the  struggling 25 million unemployed in the travel, tourism, retail and any type of jobs that require a physical presence. At the other end of essential workers are the beleaguered medical worker, true heros, who show up every day to work. No less valiant are factory workers, grocery retail workers, law enforcement folks who are keeping essential services working. For everyone in each of these situations the pandemic has been trying as the USA tries to reopen. Going forward here is how work life will change:

Is your business Instagram ready? Lessons for “foot traffic” marketers on main street

Go to any event and observe dressed up folks taking selfies. Or folks asking someone else to take a picture for them. Also observe how younger people are examining the background- i.e. the photo frame. The purpose of those photos is not to take a print and make an album. But to post on instagram!Continue reading “Is your business Instagram ready? Lessons for “foot traffic” marketers on main street”

Trump Victory: Life is local- Business is global

The surprise victory of Donald Trump has brought into sharp focus a  big idea for the 21st century. Life is local-Business is global Here are some things to think about from observing “local life” in  America: Local Newspapers are alive: In the US only small town newspapers are still around. The regional and national newspapersContinue reading “Trump Victory: Life is local- Business is global”

Don’t have a mobile website? Why the new iPhone7 should make you worry

The iPhone 7 launched yesterday. The biggest buzz is about the wireless headphones and the removal of the headphone jack.One more urgent reason to make your website mobile friendly. (plug your website URL to the Google Mobile Friendly Test tool to see if you are already mobile friendly). But first more about the iPhone 7Continue reading “Don’t have a mobile website? Why the new iPhone7 should make you worry”

Are they looking for an answer to a problem, a specific service or your business?

Business owners tend to be fighting so many battles that they don’t seem to have the bandwidth to figure out  how their customers find them. Here is a simple way to visualize how your customers think, when they Google something related to your business: They have a problem: The problem might be simple like lookingContinue reading “Are they looking for an answer to a problem, a specific service or your business?”

“What is your brand mission? ” ask experts at the Yale Customer Insights Conference

As usual, the The Yale Customer Insights Conference 2016 was great. Leading practitioners and academics came together to tackle some of the most challenging customer insights problems of our time. This as technology moves at warp speed and entire business models get wiped out in a couple of years. And customer behavior changes more rapidlyContinue reading ““What is your brand mission? ” ask experts at the Yale Customer Insights Conference”

Don’t organize your website by your organization structure: 5 tips for effective website stuctures

The organization chart seems to be an important driver for organizing websites. This reflects “inside-out” thinking rather than “outside -in” Thus you will see websites organized around departments. A prominent flower website has the URL that is organized in typical industrial era format, for e.g. xxflowers.com/categories/valentines ; xxflowers.com/categories/wedding  ; xxflowers.com/categories/anniversary One wonders about reasons forContinue reading “Don’t organize your website by your organization structure: 5 tips for effective website stuctures”

Why nail spas seem to be the only growing(23% since 2007) small business on Main Street USA

If you go to any main street in America, the only  small businesses that seems to  have proliferated are Nail Spas. In one Connecticut town we counted no less than five nail spas on Main Street, spaced pretty close together. And all this growth since 2007: that is an astounding 23% growth. A lot ofContinue reading “Why nail spas seem to be the only growing(23% since 2007) small business on Main Street USA”