Today a TV announcer was hesitantly happy that Americans are reportedly watching 2.46 hours of TV a day, (up 11 minutes) from 2003. This from the Wall Street Journal story about the 2013 American Time Use Survey (ATUS) of the Bureau of Labor Statistics, US Department of Labor. The hesitation to celebrate, that TV isContinue reading “American Time Use Survey 2013 : Where is Computer, Mobile use?”
Category Archives: Lifestyle
Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?
The runaway success of Grand Theft Auto V (GTA-V) as the biggest ever entertainment product begs the question why ? An earlier post on Entertainment:video game industry three times music and double movie industry, had proved popular, but the potential role of video games in promoting violence had reduced the enthusiasm of this blog fromContinue reading “Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?”
Why “plugging away” with useful content is so important to digital marketing success
"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”
Why does physical service lag behind online service?
Online service that precedes physical service seems to be always better. OK Amazon.com is an exception which is able to physically deliver to a consumers' delight. There are numerous examples of this "sure to disappoint the consumer" situation. A recent example from a top hotel that sends you an email asking you to check-in onlineContinue reading “Why does physical service lag behind online service?”
USPS Saturday closing: Opportunity for Direct Mail and Deliveries?
US Post announced today that it would stop delivery on Saturdays from August 5, 2013. Only about 12,400 people decided to vote on the CNN Poll after 12 hours of
the story and of them 69% claim that they would not miss Saturday
delivery. Those (31%) who would miss Saturday delivery include folks like this
blogger who receive “Time” magazine on Saturdays. Agreed the
Super Bowl Advertising for brand awareness and Search Advertising for conversion
Just as the 2013 Super Bowl gets underway Digiday has the intriguing possibilities of spending the $4 million for a 30 second Super Bowl spot on different types of display advertising. An interesting possibility is to plaster YouTube with a banner for 8 days ( each day estimated at $ 0.5 Million X 8= $Continue reading “Super Bowl Advertising for brand awareness and Search Advertising for conversion”
Of 2013 resolutions: being outward oriented towards those you serve
This post is inspired by an Indian music radio station that was assuring its listeners that 2013 is "two thousand tera" (tera is yours in Hindi and also means thirteen– thus two thousand tera). All music to be played in 2013 was going to be what listeners wanted and liked- the announcer said as the NewContinue reading “Of 2013 resolutions: being outward oriented towards those you serve”
Multi-country globalization in 2013
In India over the holidays, I found that globalization at the multi-country level to be rising and thriving-like never before. This blog post as we ring in the New Year 2013. First two somber incidents and public reactions: The Delhi rape has outraged the Indian public with multiple protests and huge pressure on the IndianContinue reading “Multi-country globalization in 2013”
Papa John $250 million lawsuit for mobile text ads: how search advertising is different
Papa John is facing a $250 million lawsuit for sending half a million text messages to customers in early 2010 – search marketing would have eliminated this problem. But first, more about the Papa John matter. Text message recipients maintain that they got 16-17 text messages a day, including in the middle of the nightContinue reading “Papa John $250 million lawsuit for mobile text ads: how search advertising is different”
Perfecting your “ground game” in marketing- learning from US Elections
As the US Presidential elections arrive tomorrow (finally) political pundits are unwilling to say which candidate will win as the polls of likely voters are so close. Nevertheless, it does seem that both Democrats and Republicans are going all out tomorrow for what is called the "ground game" or "get out the vote" effort. WhateverContinue reading “Perfecting your “ground game” in marketing- learning from US Elections”