In a rapidly changing world- Oreo cookies give you a sense of stability and comfort and that is the soul of the Oreo brand. The largest selling cookie of the 20th century has survived numerous wars,technology upheavals,financial meltdowns and extreme globalization. If you were used in childhood to "twist,lick and dunk" and are now watchingContinue reading “Happy 100th Birthday to Oreo cookies: keeping the soul of a brand”
Category Archives: Lifestyle
As US mobile wireless data zooms: wireless carriers run out of spectrum
Ever wondered why every US wireless carrier has a spotty coverage map? Just look at this old AT&T (then Cingular)coverage map. It turns out, wireless carriers own "spectrum" they are allocated from the Federal Communications Commission (FCC) and these are like "pipes" they own to provide wireless services to their voice and data customers. Naturally,Continue reading “As US mobile wireless data zooms: wireless carriers run out of spectrum”
At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?
At about 3.5 Million Dollars each the Super Bowl 2012 Ads do sound expensive. many advertisers have released their ads ahead on the web and here is a partial list of Super Bowl 2012 TV Ads. The question is how many of these will go viral? With three days to go for the Super BowlContinue reading “At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?”
WEF Davos : Capitalism and Democracy try to find balance through CSR
This year (2012) there seems to be a marked and discernible change in this gathering’s tone and tenor. Leaders of both Governments and Businesses seem to realize that becoming richer and richer is probably not enough. This realization as capitalism,democracy and affluence rises worldwide , 1 billion more global middle class by 2020 according to Muhtar Kent of Coca Cola ( see accompanying video). Here is some interesting stuff to think about from happenings at Davos in 2012:
SOPA : conflict between content providers and distributors in the digital age
Distributor-Manufacturer conflict and struggle for power is not new. Only now we have media content providers and tech distributors like Google and Wikepedia in conflict over SOPA. It's quite amazing that once a manufacturer has a great product the tendency is to believe that you don't need marketing. Notable exceptions include Apple and the retailContinue reading “SOPA : conflict between content providers and distributors in the digital age”
AT&T wireless improves service quality 25% – but still considered “neutral” carrier
AT&T wireless got poor consumer satisfaction ratings from Consumer Reports and was not allowed to buy T-Mobile as Government regulators and the public were skeptical. Well the good news is that AT&T dropped call rates have improved by 25%. This is a massive improvement – and yet the customer perception ratings have gotten to only"neutral.Continue reading “AT&T wireless improves service quality 25% – but still considered “neutral” carrier”
Kodak bankruptcy: when digital technology overtakes brilliant marketing
It was just a few years ago that you dropped off your Kodak film roll at Walmart or numerous Kodak processors and they would have prints ready for you with the negatives. With the Kodak bankruptcy news one is not entirely sure whether Walmart photo centers offer film processing at all today! The website doesContinue reading “Kodak bankruptcy: when digital technology overtakes brilliant marketing”
As the economy turns around in 2012: re-training opportunities in the healthcare value chain
As 2011 winds down there is positive news in the quarterly jobless numbers,in real estate and the stock market. 2012 should be better than the last four years of the recession. OK it may not be boom time but there does appear to be the right signals for at least modestly better economic times aheadContinue reading “As the economy turns around in 2012: re-training opportunities in the healthcare value chain”
Nike Air Jordan frenzy,Payroll Tax deal and the iPhone 4S Santa’s Christmas assistant Siri: is the economy turning around?
The 1Billion $ + Air Jordan brand of Nike shoes had frenzied crowds buying the Black and White Jordans that went on sale at mid-night Thursday. People lined up in thousands all over the US and needed police protection as they walked back to the parking lot with the $180 shoes. Many were put upContinue reading “Nike Air Jordan frenzy,Payroll Tax deal and the iPhone 4S Santa’s Christmas assistant Siri: is the economy turning around?”
College Text Book Rentals: Chegg is like Netflix for the supply chain- but a social cause marketer at the front end
Ask any US college student and they’ll tell you how expensive college books are. To come up with a working textbook rental model for this $10 billion segment of the book market is just brilliant for Chegg.com. At the back end Chegg.com has a Netflix type model for logistics. It even has former Netflix Chief Operating Officer Tom Dillon to manage the logistics and distribution (as of January 4, 2011) .