It was in the 1990's that IMC started getting popular in marketing. The Internet was just getting started and social media was in the distant horizon.By the early 2000's organizations particularly in consumer products started figuring out IMC between their packaging,billboards,TV ads,magazine and newspaper ads and Point of Sale materials. The time has now comeContinue reading “Integrating web marketing to Integrated Marketing Communications (IMC)”
Category Archives: Lifestyle
“Unexpected” is why the Justin Beiber Macy’s commercial is so successful
If you have seen Justin Beiber concerts on TV (NBC at least twice recently as one can remember) you wonder why the teenage fans seem to get so hysterical with the girls screaming loudly. In fact the "I can't understand this" look is obvious on the anchor's faces as they are with Beiber on theContinue reading ““Unexpected” is why the Justin Beiber Macy’s commercial is so successful”
What an 80 year old workforce means for organizations and innovation opportunities
Working till you are 80 years old is not a happy thought, particularly if you want to retire at 65 or 67. But 25% Americans think that they might have no other alternative. From an older worker's point of view not being able to retire is hard as is dealing with the stereotype of beingContinue reading “What an 80 year old workforce means for organizations and innovation opportunities”
Why is online holiday sales set to grow 15% in a slow economy?
With high US unemployment,nervous stock markets a volatile Europe and general uncertainty you have to wonder at the 15% growth estimates for on-line sales this year. Forrester estimates that this year online holiday sales will be $59.9B up 15% from the 2010 number of $51.7B. The growth rate and the sheer large numbers imply aContinue reading “Why is online holiday sales set to grow 15% in a slow economy?”
What bloggers,speakers and writers can learn from Andy Rooney
Andy Rooney of 60 Minutes CBS passed away on Friday, Nov 4, 2011 at 92.
[ Note: This post is from November 6, 2011. It was updated on March 25, 2021 with a video to get a sense of the iconic broadcaster Andy Rooney why may not have seen him on Television]
Affectionately called America’s “grouch-in-chief” and a “curmudgeon” Andy had a lot of contribution to the success of CBS 60 minutes over the years with his signature ending piece on “a few minutes with Andy Rooney”. He was able to put an interesting spin to almost anything from why you have cotton in medicine bottles to his famous essay on doors. Here is what bloggers,speakers and writers can learn from Andy Rooney:
Google does not judge you : the “MahaMac Gandhi” query
The awesome power of Google and the other search engines in not merely in showing you some answer for whatever might be your question but the total "non-judgemental" nature of the Internet search experience. Ask anything, for example, the"MahaMac Gandhi" query that attracted one creative searcher to this blog. I guess this blog is fairlyContinue reading “Google does not judge you : the “MahaMac Gandhi” query”
Beware- your customers do their own research ! Of doctors, AT&T and Blackberry
Everyone of us has customers whether internal or external to the organization and the easy research on the Internet is something we need to factor in to our customer service and customer retention efforts. Let's think about doctors,AT&T wireless and Blackberry. Talk to doctors and they tell you how frustrating it is to deal withContinue reading “Beware- your customers do their own research ! Of doctors, AT&T and Blackberry”
Internet search is serious stuff:why Google Flight Search will be a great travel distributor
When you are searching on the Internet,for anything, you are in a serious mood. In advertising and psychology theory this is called the central route to persuasion part of the Elaboration Likelihood Model. You are thinking much more about whatever you are searching compared to watching an Ad on TV, which does'nt get you toContinue reading “Internet search is serious stuff:why Google Flight Search will be a great travel distributor”
Just stopping AT&T and the T-Mobile merger is not enough-US cell phone industry needs to change and become an engine of economic growth
The US cell phone needs to change and become an engine of economic growth. Merely stopping AT&T and the T-Mobile merger is not enough. The industry needs total overhaul and I am saying this from a recent visit to India where the cell phone is changing the economy as the motor car changed the economyContinue reading “Just stopping AT&T and the T-Mobile merger is not enough-US cell phone industry needs to change and become an engine of economic growth”
Netflix pushes US distribution for streaming Internet video and DVD on way out
As discussed in an earlier post Netflix offering only streaming video in global markets seems to be spreading to the US market and has outraged Netflix subscribers. Netflix wants subscribers to spend about $16/month if they want both DVD and streaming- a 60% increase in contrast to paying $7.99/month for either service. A definite nudgeContinue reading “Netflix pushes US distribution for streaming Internet video and DVD on way out”