AT&T wireless is teaming up with retailers (March 2010) via Placecast to text messages of shopping alerts of deals when you are near a store. The cell phone company knows where you are and if you are willing to sign up you’ll get a text message for that last minute holiday gift or regular groceryContinue reading “Getting the customer through the door by cell phone text message”
Category Archives: Lifestyle
Warren Buffet annual letter- America’s best days are ahead
Warren Buffet’s annual letter to shareholder’s is here. The stock market has taken positive note of the Oracle of Omaha‘s views and here is my favorite para from the top of page 4, with the last line in bold: …..Throughout my lifetime, politicians and pundits have constantly moaned about terrifying problems facing America. Yet ourContinue reading “Warren Buffet annual letter- America’s best days are ahead”
Facebook relationship status, DOMA and B2B Relationships
With the latest “Facebook relationship status” categories(February 2011) and the Government decision today that it will no longer defend the Marriage Act or DOMA (Defense of Marriage Act) B2B marketing thought is truly at a cross-roads. Because ever since Dwyer,Schurr and Oh’s 1987 article on relationship marketing, the customer funnel has been seen as B2B partners proceeding through the following relationship phases viz. 1) Awareness 2) Exploration 3) Expansion 4) Commitment. The parallel logic is based on the sociology of the traditional marriage starting with exploring possible mates,dating, engagement and marriage.CRM systems speak to this kind of linear view and to some extent SRM systems also take such a perspective.
[Note: This post from February 23, 2011 was updated for formatting issues on May 22, 2021]
Google vs. Facebook is about competition vs. co-operation
Google in 2011 (February 17, 2011)is getting weaker than Facebook according to Fortune. At the crux of this phenomenon is competition vs, co-operation. Because “organizing the world’s information” essentially is about an Internet searching individual’s ( a competitive trait) ability to now share that search’s most relevant results with her/his friends via Facebook that appeals to the searcher’s co-operative spirit.
[Note: This post from February 17, 2011] is updated May 22, 2021 for formatting issues]
Jobs report: need to look at “Two-speed” economy of chicken tikka vs. chicken wings
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How does innovation create jobs? – The Music Industry example
But there comes a point when unless you change the technology platform you can only do so much. My favorite example is the vinyl records->music cassette -> disc-> MP3 music platforms. Just the number of songs you could fit in into a device has jumped exponentially, industries like cassette tape makers are extinct but their place is taken by an entire cell phone industry that offers MP3 music- famously led by the iPod and iPhone.
The Do-It-Yourself (DIY) market is different in India- no one does DIY!
When a market like India booms in everything from automobiles, roads , buildings including homes and offices and their cleaning and maintenance -it’s interesting to observe that practically no one does any DIY with the stuff they own. There is a cleaning person for the car and home, the former is frequently the driver. AnyContinue reading “The Do-It-Yourself (DIY) market is different in India- no one does DIY!”
Get your taxi receipt via cell phone SMS in Hyderabad, India – Happy 2011 !
In Hyderabad, India we had gone to see the great sound and light show at Golconda fort and needed to hire a cab which brings me to what turns out to an amazing “Happy New Year 2011” glimpse of on the ground cell phone technology application and adoption in India. I called two cab companiesContinue reading “Get your taxi receipt via cell phone SMS in Hyderabad, India – Happy 2011 !”
Why are Tata Nano sales down in India? Re-positioning needed as lower middle class do not want to be seen as “Cheapskates”
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Amazon sales up 40% as Kindle and e-book sales soar -implications for business
// <![CDATA[ // <![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> // ]]> Amazon sales are up by 40% and analystsContinue reading “Amazon sales up 40% as Kindle and e-book sales soar -implications for business”