Understanding requirements early is the secret if you want to avoid feeling let down. It’s the secret to good school grades and happy customers in almost every field.
You got paid, but the customer does not use is bad news: You might feel good that you got paid and there are few customer support calls. But this could be a very costly strategy if many buyers are non-users. It turns the B2B buying center on its head. If many customers don’t experience the value of your offering, customer satisfaction, referrals, and market share can only go down.
States like New York have started to reopen after reaching low COVID infection rates. Here are some thoughts about opportunities for B2B marketer:
Since the recession-outsourcing and outsourceability- a taboo topic is now being discussed much more openly in America. Most people agree that if your job can be outsourced to a cheaper location or to technology – it will be outsourced. Thus young people, mid and late career folks are all thinking again about outsourcing and itsContinue reading “Outsourceability : an example from the US doctor’s office”
GlaxoSmithKline is to pay a 3B$ fine, the largest ever for healthcare fraud in the US. In the past, numerous big pharma companies including Abbott, Pfizer have been fined and this is something the industry seems accustomed to. It’s important to understand why pharma marketing becomes unethical, if the unethical sales practices are to stopContinue reading “GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing”
The Affordable Care Act (also Healthcare Reform, Obamacare) was upheld yesterday by the US Supreme Court and now the focus for the Insurance Industry, States, Federal Government and the Healthcare supply chain should be to make it all work. Easier said than done if you see the enormous material that exists on the FAQ pagesContinue reading “Innovation needed: Healthcare Exchanges that make people want to buy”
New Service Development involves experimentation unlike the development stage approach of new product development. Recently a financial services industry executive mentioned that there was no real need for them to develop a prototype, do a product use test and then go into large scale manufacturing followed by market testing and product launch. Here was theContinue reading “New Service Development involves experimentation”
Call it the mother of all high value B2B negotiations– estimated at $1 Trillion and 40% of total health-care spending in the US. This from research by Robin Lee of NYU who made a great presentation of his work at Yale School of Management, last month. When you hear of doctors going broke with privateContinue reading “Doctor private practices are caught up in $1 Trillion health insurance B2B negotiations”
As 2011 winds down there is positive news in the quarterly jobless numbers,in real estate and the stock market. 2012 should be better than the last four years of the recession. OK it may not be boom time but there does appear to be the right signals for at least modestly better economic times aheadContinue reading “As the economy turns around in 2012: re-training opportunities in the healthcare value chain”
Just a few years ago if you traveled in small town India you would see billboards offering medical transcription training. Students would be put through rigorous training to learn medical terms and also go through intense training to understand the American physician's accent on each of these highly technical medical terms. For the assurance wasContinue reading “Where did medical transcription, tax preparation, legal documents work get outsourced? To self-service technology”