Ever since Detroit, Michigan declared bankruptcy – one tends to feel concerned about Michigan and its finances. The recent announcement that Michigan will start selling lottery tickets online by 2014,seems like a good move from a state revenue point of view. In fact, states like Illinois and New York also want to move lotteries onlineContinue reading “Michigan to start online lottery sales: what effect on consumers and retailers?”
Category Archives: Video Games
Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?
The runaway success of Grand Theft Auto V (GTA-V) as the biggest ever entertainment product begs the question why ? An earlier post on Entertainment:video game industry three times music and double movie industry, had proved popular, but the potential role of video games in promoting violence had reduced the enthusiasm of this blog fromContinue reading “Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?”
Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising
Integrating Mastercard offline purchase data with online Google AdWords Search Advertising is well, Priceless ! To the marketer that is. According to the wired.com report, Mastercard is trying to sell aggregate data to marketers for the holidays.The wired.com article wonders about exactly how Mastercard offline purchase data could be useful in online applications and hereContinue reading “Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising”
Online video gaming becoming free as digital content doesn’t need the gym business model
The gym business model requires a monthly membership fee because there are only so many treadmills and ellipticals. Online video gaming followed the gym model to huge success but things are slowing down because someone who plays multi-player online (MMO) games can really engage in a couple of games and paying a fixed $15 aContinue reading “Online video gaming becoming free as digital content doesn’t need the gym business model”
Innovation in video gaming to go mobile and social: the monetizing challenge
The E3 trade show for computer,video games and related products has got underway at Los Angeles. And there is excitement around developing mobile and social gaming applications amidst the monetizing challenge of these apps. The buzz around mobile and social apps tie in to the changing behavior of gamers who are moving out of controllers,Continue reading “Innovation in video gaming to go mobile and social: the monetizing challenge”
Interactivity: why the video gaming industry is booming
An earlier popular post on video gaming being three times music and twice the movie industry begs the question why? The answer will be apparent if you try this experiment with millennials i.e. those born between 1981 to 2000. Here is the experiment: Put a bunch of millenials in a room with each in frontContinue reading “Interactivity: why the video gaming industry is booming”
At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?
At about 3.5 Million Dollars each the Super Bowl 2012 Ads do sound expensive. many advertisers have released their ads ahead on the web and here is a partial list of Super Bowl 2012 TV Ads. The question is how many of these will go viral? With three days to go for the Super BowlContinue reading “At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?”
Entertainment: video game industry three times music and double movie industry
Here are the numbers of the three industries reported on CBS: Music Industry $6.9 Billion Movie Industry $ 10.6 Billion Video Game Industry $23 Billion In fact it is one industry that has booming employment in Texas as people take to video games to escape from thoughts of the slow economy. But frankly, the numbersContinue reading “Entertainment: video game industry three times music and double movie industry”
Mario Andretti and Creative Content
Mario Andretti is a familiar name to racing car ethusiasts and to video gamers. My only exposure to car racing has been at the Australian Grand Prix about a decade ago when my client Southcorp Holdings kindly invited me to sit in their box at the Adelaide Grand Prix. Frankly, I was a little upsetContinue reading “Mario Andretti and Creative Content”