Assume that customers Googled your product

According to research by Google, 97% people search online before deciding to buy from a local business. Ask yourself this one question and you’ll realize the extent of this problem (or opportunity)  depending on how you frame it: Question:   When was the last time you watched a movie on TV without checking its reviews?Continue reading “Assume that customers Googled your product”

Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?

The runaway success of Grand Theft Auto  V (GTA-V) as the biggest ever entertainment product begs the question why ? An earlier post on Entertainment:video game industry three times music and double movie industry, had proved popular, but the potential role of video games in promoting violence had reduced the enthusiasm of this blog fromContinue reading “Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?”

Does the DOJ-Apple lawsuit disintermediate publishing and hurt authors?

The DOJ-Apple lawsuit seems fair to consumers who would gain $2-3 for every e-book they allegedly over-paid for. This $2-3 was more than the Amazon's wretched $9.99 price which is supposed to have squeezed the margins of publishers. These publishers are then alleged to have teamed up with Apple and in doing so forced AmazonContinue reading “Does the DOJ-Apple lawsuit disintermediate publishing and hurt authors?”

At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?

At about 3.5 Million Dollars each the Super Bowl 2012 Ads do sound expensive. many advertisers have released their ads ahead on the web and here is a partial list of Super Bowl 2012 TV Ads. The question is how many of these will go viral? With three days to go for the Super BowlContinue reading “At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?”

Two Years after Super Bowl 2010 Old Spice Ad: P&G reduces TV ups Digital Marketing

Marketers worldwide revere P&G simply because many of the old world marketing concepts like “Brand Management” was invented by P&G. If it took 2 years for P&G to come out and say clearly that digital marketing needs more emphasis – I guess no other organization needs to feel defensive for their slow action on digital and social media marketing !

SOPA : conflict between content providers and distributors in the digital age

Distributor-Manufacturer conflict and struggle for power is not new. Only now we have media content providers and tech distributors like Google and Wikepedia in conflict over SOPA. It's quite amazing that once a manufacturer has a great product the tendency is to believe that you don't need marketing. Notable exceptions include Apple and the retailContinue reading “SOPA : conflict between content providers and distributors in the digital age”

College Text Book Rentals: Chegg is like Netflix for the supply chain- but a social cause marketer at the front end

Ask any US college student and they'll tell you how expensive college books are. To come up with a working  textbook rental model for this $10 billion segment of the book market is just brilliant for Chegg.com. At the back end Chegg.com has a Netflix type model for logistics. It even has former Netflix ChiefContinue reading “College Text Book Rentals: Chegg is like Netflix for the supply chain- but a social cause marketer at the front end”

USPS to slow down first class mail: how the Internet affects your business

First class mail at the USPS is down. In fact down from 104 Billion pieces in 2001 to 73.5 Billion pieces last year and is projected to go down to 39 Billion pieces in 2020. As a result the post office is cutting half its mail processing facilities besides planning huge cuts in deliveries andContinue reading “USPS to slow down first class mail: how the Internet affects your business”

Diffusion of discontent: Why Netflix lost only 4% customers but about 20% share value

Diffusion of innovation used to be a slow phenomenon on the positive side (seen from the organization's point of view- hey the market and product awareness is growing) till you had the Internet and social media. On the flip side of diffusion of innovation is the phenomena of diffusion of discontent which probably explains whyContinue reading “Diffusion of discontent: Why Netflix lost only 4% customers but about 20% share value”

News Corp: Democratization arrives as privacy is breached

The News Corp scandal just seems to grow and grow. Allegations of phone hacking in the UK led to the closure of the oldest British tabloid "News of the World." The  no ethics  approach of those involved might put the acquisition of the British  pay TV channel BSkyB by News Corp on hold . RupertContinue reading “News Corp: Democratization arrives as privacy is breached”