The iPhone 7 launched yesterday. The biggest buzz is about the wireless headphones and the removal of the headphone jack.One more urgent reason to make your website mobile friendly. (plug your website URL to the Google Mobile Friendly Test tool to see if you are already mobile friendly). But first more about the iPhone 7Continue reading “Don’t have a mobile website? Why the new iPhone7 should make you worry”
Category Archives: Lifestyle
Are they looking for an answer to a problem, a specific service or your business?
Business owners tend to be fighting so many battles that they don’t seem to have the resources to figure out how their customers find them on Google. This post helps you understand your customer’s journey.
“What is your brand mission? ” ask experts at the Yale Customer Insights Conference
As usual, the The Yale Customer Insights Conference 2016 was great. Leading practitioners and academics came together to tackle some of the most challenging customer insights problems of our time. This as technology moves at warp speed and entire business models get wiped out in a couple of years. And customer behavior changes more rapidlyContinue reading ““What is your brand mission? ” ask experts at the Yale Customer Insights Conference”
Don’t organize your website by your organization structure: 5 tips for effective website stuctures
This post was originally published on February 22, 2016. Since then we have great interest from our readers on How to organize a website? We also look at various Google Analytics reports for different types and sizes of organizations and are surprised at how the website structure does not seem to address the interests of stakeholders. This post is updated on March 9, 2021 with a new image and some additional explanation. We hope will help all businesses improve their website organization to try and speak to each category of stakeholders. This should in turn improve the impact of all websites as we come out of the pandemic.
Why nail spas seem to be the only growing(23% since 2007) small business on Main Street USA
If you go to any main street in America, the only small businesses that seems to have proliferated are Nail Spas. In one Connecticut town we counted no less than five nail spas on Main Street, spaced pretty close together. And all this growth since 2007: that is an astounding 23% growth. A lot ofContinue reading “Why nail spas seem to be the only growing(23% since 2007) small business on Main Street USA”
“Valentine day roses ” -the link between SEO and Google AdWords Ad position
We are about ten days away from Valentine’s day and here is the results page we saw when we searched for “valentine day roses.” We have Super Bowl Sunday coming up this Sunday, so most folks are pretty focused
Peak-End Rule and Customer Experience
According to the peak-end rule customers think back on their experience in terms peaks and ending. Thus, if during a service encounter there is a delightful experience and the service experience ends on a positive note the overall recollection is positive. Such a customer is likely to refer customers, like your business on Facebook. It does not matter if there was a peak negative experience (as illustrated in the graphic) that is lower than the peak positive experience
Fiat needs re-positioning after Pope’s endorsement
We had celebrated the election of Pope Francis in an earlier post and it is a joy to see the”kindness” impact he has been having in the world for not just Catholics, but all people. The Papal visit to the US created an amazing buzz and his using a Fiat is a big celebrity endorsementContinue reading “Fiat needs re-positioning after Pope’s endorsement”
Five Tips to align your Website content to your Annual Report
A recent LinkedIn post discussed how there seems to be significant differences between what the biggest companies say on their websites and what they put out on the annual report. Naturally, the annual report is the more recent management thinking on all matters of the organization. In the pre-Google world one could argue that theContinue reading “Five Tips to align your Website content to your Annual Report”
Dentists beware: folks are ordering braces online
The news that many folks are actually ordering dental braces online is shocking for dentists and is an example of a service that you thought was “inseparable,” but is actually getting separated at the individual customer level. For sure not everyone will be ordering dental braces online and bypassing the dentist, but almost everyone willContinue reading “Dentists beware: folks are ordering braces online”