Think about marketing anything B2B – and you’ll find derived demand at work. Your web content should reflect that you “get” what your B2B customer is trying to do for their customers. Derived demand is defined as : demand for a B2B product is derived from the demand that your B2B customer receives from theirContinue reading “B2B Marketing: Derived Demand web content can help show that you “get” it”
Category Archives: Weblogs
Using SEO data in Google Analytics to develop useful web content
Google works by indexing your web-pages and then retrieving them when someone queries Google. Coming up on the first page of Google is Search Engine Optimization (SEO),very important in digital marketing.Thus, if you are a flower seller with a website and a lot of description of each flower bouquet, Google would index your content aroundContinue reading “Using SEO data in Google Analytics to develop useful web content”
Five 2014 Website Resolutions for Non-Profits and Businesses
As we get into the 2014 New Year, here are five website resolutions for non-profits and businesses. But why do we need a list of website resolutions for 2014? Because coming out of the great recession, people check out your website before and after they visit your physical organization. If you see some great productsContinue reading “Five 2014 Website Resolutions for Non-Profits and Businesses”
Blogging with Typepad has been like a gym membership for the mind
Typepad, the blogging service we use for the StratoServe blog is celebrating its tenth birthday and here is Happy 10th Birthday to Typepad! Blogging for me, has been like a gym membership for the mind for the last 8 years. Here is how: Gym membership vs. Treadmill at home: Talk about the cost of a gymContinue reading “Blogging with Typepad has been like a gym membership for the mind”
Why “plugging away” with useful content is so important to digital marketing success
"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”
The excitement and scare of “alerts”
I intended to update my blog every few days and oops I find that I have not been posting stuff. My excuse, I got "scared" with the ongoing developments in the knowledge based outsourcing domain. How did I find out ? By subscribing to "Google" alerts and "Proquest" refereed publications alert. In my scholarly world,Continue reading “The excitement and scare of “alerts””