B2B Marketing: Derived Demand web content can help show that you “get” it

Think about marketing anything B2B – and you’ll find derived demand at work. Your web content should reflect that you “get” what your B2B customer is trying to do for their customers. Derived demand is defined as : demand for a B2B product is derived from the demand that your B2B customer receives from theirContinue reading “B2B Marketing: Derived Demand web content can help show that you “get” it”

Derived Demand: Why B2B Marketers Should Care

“Derived Demand” is an early topic in the study of B2B marketing but the concept remains fuzzy to students and industry alike. If you Google “Derived Demand” you are at once launched into a bunch of economics concepts that do not explain clearly what the term means for B2B marketers. So here is an attempt to make the concept clearer.