Educating the customer is a central task for marketers

The days of information asymmetry are over. Information is no longer power. And Google and other search engines are just getting started. The notion of the used car salesman trying to sell a “lemon” is a relic of the pre-internet era. Today, the entire history of a used car is available to consumers through servicesContinue reading “Educating the customer is a central task for marketers”

The disconnect between your web content and what your customers really value

“Value” is central to marketing. And different segments of your customers value different features of your product or service. Unless they saw the value in what you offer, they would not be buying from you. At all. So right off the start of this post , let us assure our dear readers that you doContinue reading “The disconnect between your web content and what your customers really value”

Why its safe to put out most of your market research as web content

Businesses large and small seem scared of putting out their market research on their websites. Common concerns we have heard are: Our competitors will know how we think about the market Our market insights  are our “secret” – sauce- why share the recipe And the one we like best: Speech is silvery but silence isContinue reading “Why its safe to put out most of your market research as web content”

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