“Starting with why” is made popular by Simon Sinek as a source of inspiration. It turns out that it is also the first thing you need to spell out if you hope to get your research published- in any field. It is also called the motivation of the research. And your research better be motivatedContinue reading “Starting with “why” is the motivation in publishing any research”
Category Archives: Inspiration
The secret to repeat customers: ” We take pride in our work”
So we set out to ask some service providers that we know have great repeat customers. On the pure service end was a hairdresser and on the product and service end was an electrician.
Why treat your Digital Advertising spend as an unused Gym membership fee?
Just as the holiday season is getting underway in the US with multiple parties to attend, people are eating and drinking more than they should. At this time 2015 seems just round the corner and everyone is firming up the "join the gym" resolution for 2015. Wait… you realize that you already pay a monthlyContinue reading “Why treat your Digital Advertising spend as an unused Gym membership fee?”
Why the ALS “#icebucketchallenge’ is a social media and fundraising success
The ALS Association has reportedly received $1.35 million in donations between July 29 and August 11 compared to $ 22,000 during the same period last year with the ice bucket challenge. This is quite remarkable, but first some background. ALS is a neuro degenerative disease that causes progressive paralysis of the patient as family, friendsContinue reading “Why the ALS “#icebucketchallenge’ is a social media and fundraising success”
2014 Yale Customer Insights Conference takes stock of the Digital Age
As expected the 2014 Yale Customer Insights Conference (#YaleInsights14) last weekend turned out to be hugely useful as it took stock of the Digital Age. Billed as "where leading thinkers and doers come together to advance the knowledge frontiers of evolving customer behavior" … this time all the practitioner (doer) talks were on Friday alongContinue reading “2014 Yale Customer Insights Conference takes stock of the Digital Age”
Power did not corrupt Mandela: lesson in leadership
Every leader in business or public life must wonder at the enormous global goodwill and affection on display at the Nelson Mandela funeral today. What was it in Mandela that inspired people worldwide? Mandela was one leader who power did not corrupt. But first some background about the quote ” Power tends to corrupt andContinue reading “Power did not corrupt Mandela: lesson in leadership”
Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?
The runaway success of Grand Theft Auto V (GTA-V) as the biggest ever entertainment product begs the question why ? An earlier post on Entertainment:video game industry three times music and double movie industry, had proved popular, but the potential role of video games in promoting violence had reduced the enthusiasm of this blog fromContinue reading “Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?”
Transaction Costs is why B2B marketing is such a challenge: Ronald Coase (1910-2013)
Ronald Coase passed away yesterday at the age of 102. He wrote a paper in 1937 called The Nature of the Firm, that has inspired many posts on this blog. While Coase received the Nobel Prize in 1991, his student Oliver Williamson received the Nobel Prize in 2009 as discussed in an earlier post. HereContinue reading “Transaction Costs is why B2B marketing is such a challenge: Ronald Coase (1910-2013)”
Blogging with Typepad has been like a gym membership for the mind
Typepad, the blogging service we use for the StratoServe blog is celebrating its tenth birthday and here is Happy 10th Birthday to Typepad! Blogging for me, has been like a gym membership for the mind for the last 8 years. Here is how: Gym membership vs. Treadmill at home: Talk about the cost of a gymContinue reading “Blogging with Typepad has been like a gym membership for the mind”
Of 2013 resolutions: being outward oriented towards those you serve
This post is inspired by an Indian music radio station that was assuring its listeners that 2013 is "two thousand tera" (tera is yours in Hindi and also means thirteen– thus two thousand tera). All music to be played in 2013 was going to be what listeners wanted and liked- the announcer said as the NewContinue reading “Of 2013 resolutions: being outward oriented towards those you serve”