Recently (August 2010) I was a bit spooked when I found that a particular ad seemed to pop up at several sites that I went to. I was thinking that there must be a real huge online advertising budget in play here. It turns out that there was no big budget but a cookie inContinue reading “Retargeting of Advertising on the Internet- Now Ads follow you around as Google AdWords joins the fray”
Category Archives: TV
No Superbowl but online advertising for Pepsi
// <![CDATA[ var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); // ]]> // <![CDATA[ try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} // ]]> Pepsi will not be advertising at the Superbowl next year and will be shifting some of this spending to onlineContinue reading “No Superbowl but online advertising for Pepsi”
Billy Mays-Death of a true salesman
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); } catch(err) {} The passing of Michael Jackson had overshadowed all other news but I thought we should not miss out celebrating Billy Mays. I find Arthur Miller’s play somewhat unkindContinue reading “Billy Mays-Death of a true salesman”
Countdown to Beijing 2008- and Chinese suppliers
Today is 08-07-08 and just after 8 pm. Guess what ? the Beijing 2008 Olympics are scheduled to start in less than one year at 8.08 pm on 8th August, 2008. The number 8 signifies "prosperity" to the Chinese and the Olympic start date and time is no coincidence. China has pulled out all theContinue reading “Countdown to Beijing 2008- and Chinese suppliers”
Barry Diller and the IAC
Fifteen years after Barry Diller had gone to see QVC the home shopping network, he was on CBS 60 minutes today. Within minutes of being on 60 minutes the Internet search engines were buzzing with searches for "Barry Diller" ! How much the media consumption experience has changed over the last 15 years ! AndContinue reading “Barry Diller and the IAC”
Super bowl ads “people power” and “global outsourcing”
The Superbowl ads are always a great reflection of our times and more importantly changing times. For the very first time viewers have created an ad- The Crash the Superbowl-Doritos ad. The empowering of the amateur ad person i.e. "You" is a catclysmic change in the way clients and advertising agency creative people will workContinue reading “Super bowl ads “people power” and “global outsourcing””
Rick Warren and “It’s a Wonderful Life”
Yesterday was Christmas Eve and I was watching Tim Russert’s Meet the Press with "Faith in America" that had Rick Warren of the "The Purpose Driven Life" and Jon Meacham the Editor of Newsweek. "The Purpose Driven Life" is the all time best selling hardcover book in America according to MSNBC and is featured atContinue reading “Rick Warren and “It’s a Wonderful Life””
Consumer Data Privacy and British Channel 4 TV Sting Operation
At a recent talk at the North East Supply Chain Conference on Global Sourcing (I will report with photos of this great conference at Marlborough MA soon), the audience had a great deal of interest in the privacy and IP protection regime and culture in India. I emphasized India’s democracy and free media. Quite simplyContinue reading “Consumer Data Privacy and British Channel 4 TV Sting Operation”
Mario Andretti and Creative Content
Mario Andretti is a familiar name to racing car ethusiasts and to video gamers. My only exposure to car racing has been at the Australian Grand Prix about a decade ago when my client Southcorp Holdings kindly invited me to sit in their box at the Adelaide Grand Prix. Frankly, I was a little upsetContinue reading “Mario Andretti and Creative Content”
Japanese “Manga” made in Philippines
The huge Japanese "Manga" or cartoons and comics industry is just too busy. Inq7.net reports from Manila that Japan’s Toei Animation Co. Ltd., the Dragonball Z creator is going to ask their wholly owned subsidiary Toei Philippines to do the animation work. Toei Animation Company has expanded its distribution to LA and France and needsContinue reading “Japanese “Manga” made in Philippines”