The May jobs report is devastating. It's estimated that over half the graduating class of 2012 will not have jobs. Yes the economy is slow, it's slowing in emerging markets as well besides Europe that seems very bad. However, those US students who are entering college in the fall need to consider the following things:Continue reading “May Jobs Report: What can college students do?”
Category Archives: Professional Associations
Website Re-Design: do not remove old content if you want your audience to find you
All manner of organizations seem to get tired of the look and feel of their advertising and communication material. Consequently billions are spent worldwide on re-launch, re-branding, re-design just because the audience is "supposed" to have got tired of the "old" design. If you notice only the biggest brands (like Coca Cola and McDonald's )Continue reading “Website Re-Design: do not remove old content if you want your audience to find you”
Dealing with your internal organization takes too much time and energy for B2B marketers and Supply Chain Managers
Just dealing with internal folks, including your boss, takes up a whole lot of time and energy for B2B marketers and Supply Chain managers. Being folks that are at the boundary of the organization and facing outside you should be spending between 70-80% of your time with the customers or thinking about how toContinue reading “Dealing with your internal organization takes too much time and energy for B2B marketers and Supply Chain Managers”
The connection between gas prices and innovation – share what you learn for every trip
The current US pain at the pump in the form of high gas prices impacts innovation. Let me explain how. Even with all the social media and Internet that last bit of crucial understanding and "feel" for something does happen by being there. This has a lot to do with the "sticky" nature of knowledge.Continue reading “The connection between gas prices and innovation – share what you learn for every trip”
Jack Welch and the “Buy-Make-Sell” sell for non-profits
I am again (!) reading Straight from the gut by Jack Welch. With many contacts with present and former executives from GE what amazes me is that these variety of executives sing the same song as Jack Welch even ten years after Welch retired. And guess what – they have not really read Jack’s books-Continue reading “Jack Welch and the “Buy-Make-Sell” sell for non-profits”
The clean “Vendor Master” problem- when strategy meets execution.
Attended a great talk by Matt Marthinson on working capital on Tuesday (January 2010). Among other very useful things Matt explained the concept of “vendor master” in the context of working capital in ERP systems. The vendor master as supply chain professionals know and marketing professionals may not realize is the master data organizations maintainContinue reading “The clean “Vendor Master” problem- when strategy meets execution.”
No Superbowl but online advertising for Pepsi
// <![CDATA[ var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); // ]]> // <![CDATA[ try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} // ]]> Pepsi will not be advertising at the Superbowl next year and will be shifting some of this spending to onlineContinue reading “No Superbowl but online advertising for Pepsi”
Where are the jobs? Some tips and cheer for tough times
Some years ago, we had a recruitment consultant speaker at one of the associations I am involved with. A participant asked the question: What should someone who is 60+ and looking for work- do? The speaker was a seasoned older professional from New York and not used to mincing his words …. ” This did not happen to you suddenly” was his answer, which I thought was rather cruel at the time.But today when I think about it, we tend to neglect our own professional development , even when everything is going rather well.
Five Differences between B2B marketing and supply chain managers
Here are five differences between B2B marketing and sales managers and supply chain managers as a sort of continuation of my earlier post: Marketing managers being outward facing are constantly looking for opportunities sometimes without regard to what their organization can really do. Supply Chain managers first look inside before looking outside at suppliers –Continue reading “Five Differences between B2B marketing and supply chain managers”
Will Budweiser change?
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._initData(); pageTracker._trackPageview(); The news that InBev has taken over Anheuser-Busch for $52 billion is a major event for both marketing and the supply chain.Although,initial reports suggest that the big benefit of the merger isContinue reading “Will Budweiser change?”