The Superbowl ads are always a great reflection of our times and more importantly changing times. For the very first time viewers have created an ad- The Crash the Superbowl-Doritos ad. The empowering of the amateur ad person i.e. "You" is a catclysmic change in the way clients and advertising agency creative people will work in the future.
The outsourcing phenomenon finds a prominent place with "Bud Light" and an accent training call center class in what could be India. The ad closes with a clearly geeky Indian IT professional in an American bar who just cannot pronounce "Bud Light." But seems to be enjoying his Bud Light anyway.