Super bowl ads “people power” and “global outsourcing”

The Superbowl ads are always a great reflection of our times and more importantly changing times. For the very first time viewers have created an ad- The Crash the Superbowl-Doritos ad. The empowering of the amateur ad person i.e. "You" is a catclysmic change in the way clients and advertising agency creative people will work in the future.

The outsourcing phenomenon finds a prominent place with "Bud Light" and an accent training call center class in what could be India. The ad closes with a clearly geeky Indian IT professional in an American bar who just cannot pronounce "Bud Light."  But seems to be enjoying his Bud Light anyway.

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