Papa John is facing a $250 million lawsuit for sending half a million text messages to customers in early 2010 – search marketing would have eliminated this problem. But first, more about the Papa John matter. Text message recipients maintain that they got 16-17 text messages a day, including in the middle of the nightContinue reading “Papa John $250 million lawsuit for mobile text ads: how search advertising is different”
Category Archives: Risk
First time since the Great Blizzard of 1888, NYSE closes for two days for Hurricane Sandy
Hurricane Sandy has caused more destruction than imagined with thousands without power across the region, flooding of the New York subway, at least 40 deaths, 3 feet of snow in West Virginia and the NYSE closed for two days. The NYSE has been closed for two days due to weather for the first time since 1888Continue reading “First time since the Great Blizzard of 1888, NYSE closes for two days for Hurricane Sandy”
Hurricane Sandy: what can businesses really do?
Hurricane Sandy is arriving today at the East Coast of the US and is being hailed as a "Super Storm." Hurricanes are a rarity in the East Coast and local and State Governments, private and public organizations are pulling out all the stops to keep people safe. Businesses have to wonder what they can doContinue reading “Hurricane Sandy: what can businesses really do?”
Supply Chain rationalization means fewer jobs in small businesses
At a recent conference an entrepreneur at the $25 million sales level mentioned that all the bigger organizations preferred to deal with $100 million level firms for purposes of supply chain rationalization. Quite understandable, but this does affect employment in US small businesses. Let's see how: Supply (procurement) managers buy goods and services that mustContinue reading “Supply Chain rationalization means fewer jobs in small businesses”
Kraljic Model: Reducing risk perceptions and the 2009 Hyundai Assurance Program
The 2009 Hyundai Assurance Program is a great illustration of reducing risk perceptions even in B2C (Business to Consumer) situations. Keep in mind that the Kraljic model was originally developed to understand B2B (Business to Business) buying behavior. Kind of like relationship marketing that B2B marketers always practiced and B2C marketers have enthusiastically adopted – more as technology allowed easy availability of CRM (Customer Relationship Management) and SFA (Sales Force Automation).
What are the quantitative goals of innovation in your Product Innovation Charter (PIC)?
It is important to articulate your organization’s goals of innovation in your Product Innovation Charter (PIC). Your goals can be both quantitative and qualitative and they need to clearly stated so that the innovation team has a way of evaluating their own progress. And you ( the CxO) have a clear way of evaluating ideas that are presented.
India Power Outage: why possible opportunities for the global electricity industry
India suffered two consecutive power grid failures that plunged 700 million people into darkness and that is one tenth of the 7 Billion humanity on the planet. It's important to understand why there are huge opportunities in India for the global electricity industry….. US media repeated this blackout news and pointed that none of theContinue reading “India Power Outage: why possible opportunities for the global electricity industry”
Outsourcing transfers the perishability risk to the provider
As outsourcing becomes an important issue in the US Presidential elections- it's interesting to look at the perishability risk of services and how the provider or vendor takes over managing that risk. But first about perishability in services. Services have been differentiated from goods in terms of service characteristics that include intangibility,perishability,inseparability and variability. TheContinue reading “Outsourcing transfers the perishability risk to the provider”
Innovation needed: Healthcare Exchanges that make people want to buy
The Affordable Care Act (also Healthcare Reform, Obamacare) was upheld yesterday by the US Supreme Court and now the focus for the Insurance Industry, States, Federal Government and the Healthcare supply chain should be to make it all work. Easier said than done if you see the enormous material that exists on the FAQ pagesContinue reading “Innovation needed: Healthcare Exchanges that make people want to buy”
Innovation : tyranny of the Buy Class Relationships in B2B Marketing
The tyranny of buy-class relationships hinders innovation. Buy-classes are a part of the Buy Grid that also considers Buy Phases. The Buy-Grid is an old model of looking at buying decisions in the supply chain. Robinson, Faris and Wind in 1967 (here is a nice summary) came up with the buy-grid to say that organizations have different processes depending on whether the B2B buy was a straight rebuy, modified rebuy or a new buy.