3 questions to ask and decide how much to spend on Google AdWords

Our readers ask How much do I spend on Google AdWords? An earlier post provided the strategy answer and this post presents three questions to ask for coming to a better decision. Here are the questions to ask: What were your inquiries before AdWords? Before AdWords you were getting inquiries. These inquiries could be fromContinue reading “3 questions to ask and decide how much to spend on Google AdWords”

Five Questions to ask to maximize the impact of your digital marketing spend

Too many marketers don’t seem to consider their internal organizational processes as they devise digital marketing campaigns. The customer journey continues after reaching your website.Here are some quick questions to ask if you want to get more bang for your digital buck :

[ Note: This post was published on March 3, 2016. It is updated on March 8, 2021 with a new image and the idea that you really get customer impact when you consider her entire journey that includes after arriving at your website.]

When no one else seems to be advertising online- look at search trends

It can be confusing when you search for your product category online – and don’t see any ads. Reminds us of the old story of two shoe salespersons sent to a remote island for market development. They find that no one is wearing shoes on the island.One of the salespersons is optimistic and one isContinue reading “When no one else seems to be advertising online- look at search trends”

“Valentine day roses ” -the link between SEO and Google AdWords Ad position

We are about ten days away from Valentine’s day and here is the results page we saw when we searched for “valentine day roses.” We have Super Bowl Sunday coming up this Sunday, so most folks are pretty focused

Think Web page not website for PageRank AdRank and SEO

Think about it,whatever way you arrive at a website – you really arrive at a particular page of a website(see an earlier post Your website does not rank on search engines -your web pages do). Sure, if it is a brand you deal with often (say Amazon or Expedia) – then you just type theContinue reading “Think Web page not website for PageRank AdRank and SEO”

The comfort of a daily budget in Google AdWords

A budget is critical in managing the calories you eat, your personal finances or the line item budget of your organization.  You are never completely sure that you are within budget on a daily basis. Not so with Google AdWords where you can set a daily budget. But first about budgets in  food and finances:Continue reading “The comfort of a daily budget in Google AdWords”

If you are not in it – you can’t win it: Advertising and the “Consideration Set”

A common question we get asked is : “How do we get into the “consideration set” of our target market?” The consideration set is the number of brands the customer will consider buying and is also called the evoked brand set. If your customer is looking for your product or service, your brand must comeContinue reading “If you are not in it – you can’t win it: Advertising and the “Consideration Set””

Free Brand Awareness on YouTube: Add a 3 second clip of your brand

If you got your brand in front of your audience, before they skipped, there is data that supports that many YouTube viewers would simply search the brand later and arrive as organic visitors on your website. In other words, folks would simply skip the Ad in 5 seconds and get to the video content that they want to watch. If you can get your brand and URL to them in the first three seconds, it would help- a lot

Making B2B marketing go viral on Facebook-why “Likes” may help more than “Shares”

Making your product message go viral is the ultimate holy grail for  social media marketers today. But is "sharing" on Facebook better or is "liking" better for B2B Marketers? Since this blog gets this question ( eg. How to use Google AdWords and make your video go viral) here are some thoughts: B2B purchases areContinue reading “Making B2B marketing go viral on Facebook-why “Likes” may help more than “Shares””

Be stingy with keywords in Pay-per-click (PPC) advertising

Being stingy with keywords in Pay-per-click (PPC) advertising seems a natural thing to do but somehow the advertising platforms (like Google AdWords) make it easier to just add keyworks to your campaigns. But first about the structure and logic of a Google AdWords account: Campaigns are at the top: You start with campaigns… so ifContinue reading “Be stingy with keywords in Pay-per-click (PPC) advertising”

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