Being stingy with keywords in Pay-per-click (PPC) advertising seems a natural thing to do but somehow the advertising platforms (like Google AdWords) make it easier to just add keyworks to your campaigns. But first about the structure and logic of a Google AdWords account: Campaigns are at the top: You start with campaigns… so ifContinue reading “Be stingy with keywords in Pay-per-click (PPC) advertising”
Category Archives: How much should I spend on Google AdWords
How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns
Marketers everywhere are becoming more aware of the value of the free data available in Google Analytics for their websites. It's like having a camera on your retail clothing store with the ability to see what products prospective customers tried out ( and did not buy- why?) and which products have the highest number of Continue reading “How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns”
Do not “spray and pray” with keywords in Google AdWords
Keywords are what you pay for in Google AdWords. You do not pay for your Ad that is displayed (called impressions). If someone clicks on your ad, the keyword that triggered the Ad is what you pay for. But first the "spray and pray" phenomenon. The term "spray and pray" has lots of non-military usesContinue reading “Do not “spray and pray” with keywords in Google AdWords”
Our organization has a website: what next?
We heard from several folks that our organization already has a website: but we are not sure what to do next. So here are 5 easy steps to take: 1. Your stakeholders are on a journey-help them: Whether you are a business or a non-profit you have stakeholders. And these stakeholders are on a journeyContinue reading “Our organization has a website: what next?”
What if you don’t have $4 million for a Super Bowl Ad?
With all the bone chilling cold from the Polar Vortex in the US , most folks are not thinking about the Superbowl party coming up in less than a month on Superbowl Sunday i.e. February 2,2014. Except off course the big ad budget companies who will pay the $4 Million for a 30 second spot.Continue reading “What if you don’t have $4 million for a Super Bowl Ad?”
Five 2014 Website Resolutions for Non-Profits and Businesses
As we get into the 2014 New Year, here are five website resolutions for non-profits and businesses. But why do we need a list of website resolutions for 2014? Because coming out of the great recession, people check out your website before and after they visit your physical organization. If you see some great productsContinue reading “Five 2014 Website Resolutions for Non-Profits and Businesses”
Evoked Brand Set: The easy way of surrogate branding through better search ranking
The “evoked set” is the set of brands you think of when you have a buying need. If you are in the market for a car it’s very likely that you have 3-4 car brands (Ford,GM,Toyota etc.) in mind as you start checking them out. In the old days, well let’s say till 1990’s, only big brands could afford to spend those millions on TV and traditional media advertising to build up a particular brand. So if you were Ford Motor Company , your goal was to get into the evoked set and have the customer visit the dealer showroom. To achieve this goal all kinds of advertising including sports sponsorships, community events, newspaper and magazine advertising, radio and billboards was supposed to help.
Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results
The Telegraph of July 11, 2013 is reporting that research by Bunnyfoot suggests that 81 % of UK Internet users clicked on Google Ads instead of the organic results although the Google AdWords Ads were clearly identified. Over half of those i.e. 41% did not know which results were Ads and which were organic resultsContinue reading “Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results”
Can you really start advertising at 1$/day ?
Given the significant interest among businesses about how much to spend on Google AdWords or other PPC here is a quick answer: you can really decide to spend as little as $1 a day and see how you go. Sounds like a "pennies a day" magazine subscription pitch but the fact is that you can stopContinue reading “Can you really start advertising at 1$/day ?”
AdWords PPC resolves: “Half the money I spend on advertising is wasted”
John Wanamaker (1838-1922) is credited with the saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. PPC (Pay per click) programs like Google AdWords resolves the Wanamaker dilemma. [Note : Last updated January 2021 due to interest of our dear readers} The Wanamaker dilemma being thatContinue reading “AdWords PPC resolves: “Half the money I spend on advertising is wasted””