I was in Copenhagen last year for the very enjoyable IMP conference co-organized by the Copenhagen Business School so the GN ReSound Company story touched a special chord. Copenhagen Business School has helped GN ReSound, maker of hearing aid devices, re-organize its global innovation and new product development activities. According to the story the production and development activities of GN ReSound are spread in seven locations in five different countries. The development activities are mostly in Copenhagen and in Xiamen, China. The company will actually increase its development engineers in Copenhagen from 147 to 230. GN ReSound is no. 3 in the global hearing aid market and I guess that this new approach should strengthen its position even further.