Diet Pepsi: aspartame is out and sucralose in – as myths persist?

The news that Diet Pepsi is removing aspartame (Equal) and bringing in sucralose (Splenda) is huge because aspartame is supposedly one of the most studied food ingredients and certified safe by the FDA and European Food Safety authorities. So why this major shift? Pepsi has important business reasons for this move as sugary soda salesContinue reading “Diet Pepsi: aspartame is out and sucralose in – as myths persist?”

About StratoServe

Dr. Roy founded StratoServe in 2005 in Connecticut soon after being awarded the US Green Card in the “Outstanding Researcher Professor” category. He truly believes that businesses and organizations should strive to make their customers and stakeholders happy. Doing so is not only good for business but also helps people with the “pursuit of happiness”- a fundamental right in the American Constitution! 

Publications

// //  Here are some journal publications by Dr. Subroto Roy and his co-authors. “It’s Time to Include Suppliers in the Product Innovation Charter (PIC).” In Innovation and Supply Chain Management, pp. 123-140. Springer, Cham, 2018. Abstract. Full Text. “Control Systems in Outsourcing New Product Development: Role of Globalization and Digitizability,” European Journal of InnovationContinue reading “Publications”

Core competence and outsourcing

Little did strategy scholars C K Prahalad and Gary Hamel think in 1990 that "core competence" would become so central to the outsourcing decision and global B2B and supply chains just just over  a decade later when Thomas Friedman  declared that the "World is Flat." Robert Weisman does a great job of highlighting how coreContinue reading “Core competence and outsourcing”

From Kansas – an academic speaks out

I was in Kansas City in April for a Sales Management Conference at the University of Missouri at Columbia. This involved a two hour drive through flat tranquil fields and then to a surprisingly high tech and rather grand  University of Missouri. I must confess that the "O" word crossed my mind during this driveContinue reading “From Kansas – an academic speaks out”