Connecting With Customers

I really look forward to meeting my students in the two classes I teach, one on New Product Development on Mondays and the other on Global Outsourcing tonight i.e. Thursdays. Most students work in the area and are really in this to upgrade their careers. They hold responsible positions and are willing to work  hard and remind me of  the Apprentice candidates on NBC.My New Product Development class is working on products/services  for the "Echo Boomers" so I asked them to see the first episode of Martha Stewart’s Apprentice. I recorded it and hope to have enjoyable discussions next Monday. "Connecting with customers" was Martha’s message… simple from a Marketing viewpoint but so very difficult to "get it" as no doubt Donald Trump will let us know tonight.

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