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According to Monster CEO Sal Iannuzzi, although the February employment numbers might indicate a stop in the slide, it is innovation that will drive growth and jobs.
The problem is how can companies innovate? Larger companies are hoping that smaller companies will show the way (see the post below) and smaller companies, unless trained in the innovation process are hoping that a bright idea will strike and somehow will get commercialized!
As one major global consumer goods company Chief Marketing Officer once mentioned to me , there is just too much domain knowledge involved even in a mundane category like soap.What perfume might best work in a soap ? has a process of discovery and the in-company personnel are best positioned to do it. With proper training a little bit of hand holding "insiders" can do a far more effective job-economically and quickly in these difficult times. And if more of that new soap sells, yes you get some jobs right down the supply chain – at the perfume company,the soap factory,the distribution channel and maybe at the advertising agency. Contact StratoServe.